YOUR SALESFORCE PIPELINE NOW SHOWS WHICH CONTENT IS CLOSING DEALS

Apr 20, 2026
Andrea Saez
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Revenue Analytics is Turtl's new attribution dashboard, and it gives you something B2B marketers have been asking for since the first spreadsheet was built: a direct line between your content and your closed deals. Connect your Salesforce data to see which campaigns influenced open pipeline, which assets your prospects engaged with before a deal closed, and where the hidden opportunities in your account base actually are.

This is what it looks like when you produce content with a Revenue Content platform – measured, attributed, and built into how your team reports on pipeline.

Tell your content’s revenue story

Every time a known reader engages with Turtl content, that interaction is captured. Revenue Analytics takes those signals, matches them to contacts in your CRM, and maps those contacts to their associated deals. This lets teams see which content is doing real commercial work, down to the asset level.

This dashboard breaks attribution down at the campaign, project, and individual asset level, giving your marketing team a clear picture of what is worth creating more of, and giving your sales team a ranked view of most engaged prospects for better outreach prioritization.

Hatch, Turtl's built-in AI assistant, sits on top of the attribution data and turns it into recommendations. Your team gets a clear, prioritized view of the biggest revenue opportunities – and what to do next to move them forward. It’s much more efficient than spending an afternoon interpreting charts.

Attribution is based on your known contacts

Revenue Analytics matches known readers in Turtl to contacts in your CRM, then traces those contacts to the deals they are part of. The more known readers your team identifies, the richer and more specific your attribution becomes. That’s why it’s worth investing in how your content actively surfaces and identifies engaged readers.

Connecting your CRM

Turtl’s Salesforce and HubSpot integrations are accessed through a self-serve revenue configurator in your integration settings. Once your deal data processes, the Revenue Analytics dashboard replaces sample data with real pipeline and revenue figures automatically.

If you run Pardot or Marketo alongside Salesforce for known reader data, Turtl matches the two automatically, as long as both integrations are active in your settings.

Frequently asked questions

What is Revenue Analytics in Turtl?

Revenue Analytics is Turtl's attribution dashboard. It connects your content engagement data to your CRM deal data, showing which campaigns, assets, and projects have influenced pipeline and revenue. Hatch, Turtl's built-in AI assistant, sits on top of the data and surfaces prioritised recommendations so your team always knows where to focus next.

Is Revenue Analytics now available for Salesforce users?

Yes. Salesforce is now available as a self-serve integration for Revenue Analytics. Connect your account through the revenue configurator in Turtl's integration settings, and the dashboard switches from sample data to real deal data automatically once processing is complete.

Which CRMs does Revenue Analytics support?

Revenue Analytics currently supports HubSpot and Salesforce as self-serve integrations. For customers on other CRMs, deal data can be shared via CSV through a CSM-supported process, delivering the same real attribution data to your dashboard.

How does Turtl connect content engagement to deal data?

Turtl matches known readers, people identified through LCURLs, form submissions, or intent signal matching, to contact records in your CRM. Once that match exists, the dashboard shows which deals those readers are tied to, which content they engaged with, and how that engagement maps to pipeline activity.

What is a known reader, and why does it matter for Revenue Analytics?

A known reader is someone whose identity Turtl has confirmed. Known readers are the foundation of Revenue Analytics: without them, there is no contact-to-deal matching and no attribution. You need at least ten known readers in your account alongside a connected CRM integration before the dashboard shows real data.

What is the revenue gap?

The revenue gap is the distance between the content your team creates and the measurable pipeline impact it generates. Revenue Analytics closes that gap by giving you direct, attributable proof of which content is influencing deals.

Does Revenue Analytics cost extra?

Revenue Analytics is included at no additional cost for customers on Grow AI and Scale AI packages. Customers on older packages that include CRM integrations are also eligible.

Who can see real Revenue Analytics data?

Real deal data is visible to Global Admins, Admins, and Integration Managers. Sample data is visible to all users, so your whole team can explore the dashboard before you connect your CRM.

Does my Turtl content need to be tagged for Revenue Analytics to work?

Content types have been automatically tagged, but adding topics to your content and chapters manually makes the Hatch recommendations significantly more specific and actionable.

What happens if I use Pardot or Marketo alongside Salesforce?

Turtl matches your Pardot or Marketo known reader data to your Salesforce deal data automatically, as long as both integrations are connected in your Turtl settings.

When is a known reader considered to have influenced a deal?

If Turtl can match a known reader to a contact ID in your CRM, that reader is considered to have influenced the associated deal, established through a personalized LCURL, a form submission, or intent signal recognition.