turtl_logo_tb

The Intent Activation Blueprint

intent-activation-hero
Read the blueprint

All signals are go. But then what?

The case for intent data was compelling. See which accounts were already in-market. Reach the right buyer at the right moment. Make every marketing dollar count. So you pitched it, won the budget, and signed the contract.

 

But the happily ever after intent data promised? Yeah, still waiting on that...

all-signals-go
Sales scraps your MQLs
There's disconnect between what classifies as high-intent and the next best action to take.
Signals ≠ pipeline
You've got no shortage of signals to work with. But your pipeline isn't looking as healthy as it should.
Under (CFO) pressure
A six-figure intent spend is a hefty investment. And the powers that be want to see proof it's working.

Sound familiar?

Intent data's not the problem. How we use it is.

Slow follow-ups. Shallow personalization. Broken Sales handoffs. These are symptoms of a industry-wide misunderstanding of what an intent signal actually is.

An intent signal isn't telling you an account is ready to buy. It's telling you someone, somewhere inside that account, is starting to explore a problem. That a buying group is building. Not that they're ready for a pitch.

Between signal and sale, there's a whole set of steps most teams are skipping entirely.

This Blueprint maps them out.

intent-data-not-the-problem

61%

of the B2B buying journey happens before a buying group is ready to speak to Sales

40-60%

of buying committees disband before reaching a decision

77%

of deals go to whoever tops the shortlist when the group moves to validation phase

All signals are go. But then what?

The case for intent data was compelling. See which accounts were already in-market. Reach the right buyer at the right moment. Make every marketing dollar count. So you pitched it, won the budget, and signed the contract.

 

But the happily ever after intent data promised? Yeah, still waiting on that...

all-signals-go

 

What's in the Blueprint?

Practical, step-by-step activation advice
Six steps to move from signal to sale – built from real conversations with senior marketing leaders.
Your intent maturity score
Eight questions. An honest baseline of where your setup actually is - and what to fix first.
Three ready-to-use templates

  • A buying stage intent map.

  • A signal trigger audit.

  • A CFO battlecard.

Real insights from the field

ABM leads, demand gen managers, RevOps heads, and more sharing their perspectives.

Click to read The Intent Activation Blueprint for You