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Sales enablement

Boost sales productivity with buyer-led content

Equip your sales team with the collateral that’s more likely to engage B2B buyers, and the data to understand whether it has been read

Better engage buyers with your resources

Research

Better engage buyers with your resources

Your materials are of precisely zero value if no one engages with them. People spend twice as much time in Turtl Docs compared to web pages and 10x more than pdfs.

Content analysis
Winning sales and marketing collateral

Create

Winning sales and marketing collateral

Turtl enables anyone to create stunning interactive digital documents at speed. Brand themes and templates ensure your content is hardwired to be interactive, visually striking, and engaging.

Creation Studio

We used to qualify a content-generated lead, send them to our sales team, and the lead would often have no recollection of the content they originally downloaded. When it's Turtl content they've read, they clearly remember it because it's so different from other formats out there, which helps our sales team in their conversations.

80x

more engagement
with key CTA

Lexus + Turtl

37%

more journeys to
View Offers page

Lexus + Turtl

4x

more meetings
booked

Telenet + LeadFabric + Turtl

How to streamline sales enablement with Turtl

1. Apply consistent branding

Deliver a consistent customer experience by ensuring all your sales and marketing collateral follows brand guidelines and accessibility standards.

2. Get your message across

Use the Turtl Doc format, designed around the principles of behavioral psychology, to increase engagement with both sales teams and customers.

3. Select templates aligned to buyer needs

Our B2B templates, from white papers to brochures and case studies, are designed to meet the needs of users and buyers across the entire customer lifecycle.

 

4. Personalized content in minutes, not hours

Enable client-facing teams to personalize brochures, pitches and sales proposals in a few clicks without straying from brand guidelines.

5. Data insights to inform and grow pipeline

Understand how buyers interact with your collateral to reveal their interests and intent. And have this data in your CRM system so sales teams can take action.

 

6. Easily keep content up to date with real-time editing

Easily keep content up to date. Turtl Docs live on URLs, so changes can be made in real-time to fix rogue typos and avoid old versions being sent out.

Hear from our customers

We produced a record level of sales opportunities whilst also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on. Information like this is invaluable across our sales function.

Michael Buckle Managing Director at Natural (Willis Towers Watson)

The backend for data and the analytics have been huge for us. To be able to track different users, downloads, reads, and views gives us insight into our audience and our potential clients which has been hugely beneficial to our sales team.

JeeYoung Wenglikowski Senior Marketing Manager at Kelly Services

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

See customer stories

FAQs

What are the benefits of using Turtl for sales enablement?

Turtl helps you better engage buyers with the information and resources they need to identify problems, explore possible solutions and select a supplier. By providing this information with Turtl, you can: deliver a more consistent brand experience, whilst giving sales teams the flexibility to personalize documents; increase the likelihood your prospects or customers will read your messaging; and receive real-time data on how customers have engaged with your content.

By equipping sales teams with more effective resources and data insights, you’ll create a smoother buying process and accelerate deal velocity.

What types of sales enablement materials does Turtl support?

Turtl is best used for long-form content, loosely defined as anything over 1,000 words or 3-4 pages – where there’s a need to provide more depth and context on a topic. Marketing and sales teams use Turtl for a wide range of content types including white papers, research reports, product guides, digital brochures, sales proposals, case studies and training materials.

Turtl offers pre-designed templates to help you get started.

How do I convert existing collateral into Turtl Docs?

Turtl turns your static PDFs into interactive online documents in just a few clicks. Upload pdfs of your existing collateral and Turtl will select the right template, apply your branding and imagery and generate interactive layouts. In minutes, you’ll have your content available in Turtl for editing and final tweaks before publishing. Learn more.

How can sales teams quickly find and send relevant Turtl Docs?

Turtl Docs are hosted online with their own urls, so they are easy to find and update. Links to your documents can be integrated into your CRM system, website or other systems for storing and organizing content.

Sales teams can use a form to personalize documents if needed (requires the personalization module) and send by email or distribute on social media.

How can I measure the success of sales enablement content in Turtl?

Turtl analytics dashboards help you understand how your documents are performing compared to other documents in your organization and industry. For example, what is getting read, how long your audience is reading for, are they interacting with your content.

You can also view the topics and pages of interest to readers and use this intent data to trigger follow-up notifications and equip sales teams with the insights they need to close business. Learn more. 

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