Firstly, thanks to the integration, subscribers of Turtl are now able to automatically track reader analytics directly within HubSpot. This means that it will be possible to measure data points such as time spent reading content and topics of interest to specific contacts, better informing the next piece of content to send to them.
Secondly, HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. Further to this, App Partners comply with a set of requirements.
“We’re really excited to be able to offer this integration with HubSpot,” says Karla Rivershaw, Head of Marketing at Turtl. “Marketers are under increasing pressure to become more data-driven and prove their value, particularly given the current economic climate we find ourselves in. As a result, this integration will help them to directly connect deals and revenue in HubSpot back to specific content pieces they have created, something which has been virtually impossible for marketers to do in the past.”
Learn more about the integration here.
Founded in 2014, Turtl has offices in Boston, USA and London, UK. Turtl’s unique digital-first content format helps marketers create and distribute engaging content, while at the same time transforming data into actionable insights. Above all, the publishing format is designed around key principles of psychology related to how we read and retain information, driving far greater engagement than conventional online formats.
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 73,400 total customers in more than 120 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprising Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.
A number of companies have named HubSpot as one of the top places to work. for example, Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company headquarters is in Cambridge, Massachusetts with offices in a number of other locations. These include; Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; and Portsmouth, New Hampshire.
Learn more at www.hubspot.com.
For more information, please contact:
Karla Rivershaw, Head of Marketing
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