Develop compelling top of funnel content
Transform white papers and research reports into radically engaging, interactive experiences that immediately grab and hold reader attention.
Turn your 2,500-word thought leadership article into a Turtl Doc, and people will read 23% more of it compared to an equivalent web page.Turtl vs web pages
Turtl Docs are designed for digital reading and apply principles of behavioral psychology. Compared to PDFs, Turtl Docs offer 10x more engagement and readers are 5x more likely to perceive your brand in a positive light.Turtl vs PDF
I can make content look great at pace. In a world where content demand is high and we’ve got to meet tight deadlines, the acceleration compared to what we were using before is incomparable.
In-depth information helps drive awareness and trust for your brand in your industry. Our templates for white papers, reports, and guides are ideal for presenting informative and educational content.
Our brains are highly visual and images play a key role in capturing our attention. The format of Turtl Docs encourages visually engaging layouts and structured storytelling.
Use Turtl analytics to measure content performance, segment audiences, identify topics, and deliver the right content, to the right people, at the right time.
Gate content in any part of a Turtl Doc. Use chatbots, polls, and forms to send leads directly to your CRM or marketing automation system.
Go beyond just clicks and bounce rate metrics to understand how your audience is engaging with your document to inform lead scoring and trigger actions based on reader intent.
Use Turtl analytics to track reader interactions to understand how your content is performing and continue to improve your demand and lead generation campaigns.
I have utilized the platform within 4 different businesses. It’s an absolute game-changer in terms of content production, reader engagement, and gaining useful, actionable insights. I can’t recommend Turtl enough.
Turtl has been a godsend, at a time when Plastic Oceans UK needed to reach and engage a wider audience. We couldn’t gush more about the platform - it has completely transformed the way our charity does content!
As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.
The Turtl format is optimized for digital reading and it’s proven to increase reader engagement. People spend 2x as much time in Turtl Docs vs web pages, and 10x as long compared to PDFs.
Independent research has also shown that readers are more likely to remember your message in a Turtl Doc, making them ideal for eBooks, guides, white papers and research reports.
Turtl provides detailed analytics on how readers engage with your content. This rich source of intent data can be used to track the progress of your prospects as you nurture them through the buying process. Engagement data can be fed into your CRM or marketing automation system to help with reporting.
Turtl also provides performance benchmarks to help you understand what good looks like by comparing your document with others in your organization and industry.
Organizations are using Turtl to create long-form content that both generates and captures demand. This means content for the top of the funnel to help educate the market and raise awareness of a particular problem or solution – for example, eBooks, reports and white papers.
It also means content for the middle and bottom of the funnel to help buyers select the right solution when they are ready, including case studies, brochures and product guides.
Deciding whether to gate your content or not depends on the value you are offering, where your reader is in the buyer journey and how your content is performing. Once you’ve decided whether to gate or not, Turtl offers soft and hard gating options for the start of your document or at any stage of the reading experience.
Learn more in our modern demand guide.
Turtl connects digital documents with your apps and systems to centralize data insights. Push reader insights from Turtl directly into your database to build a 360 profile of customers and automate workflows.
Find out more about our integrations.
Reduce demand generation friction and let prospects choose their own adventure with Turtl’s top three tips.Demand generation tipsDemand generation tips
Find out how marketing can evolve to drive high-performance campaigns to guarantee high-quality leads.Modern demand guideModern demand guide
Form a solid B2B content marketing strategy from scratch, with advice from industry leaders and helpful templates.B2B content marketingB2B content marketing
Discover what goes on in your readers’ brains to make sure your content gets more engagement and drives better results.Content psychology 101Content psychology 101