Demand generation

Develop compelling top of funnel content

Transform white papers and research reports into radically engaging, interactive experiences that immediately grab and hold reader attention.

Push performance with the right format

Turtl format

Push performance with the right format

Turn your 2,500-word thought leadership article into a Turtl Doc, and people will read 23% more of it compared to an equivalent web page. 

Turtl vs web pages
More memorable and engaging vs PDF

Turtl format

More memorable and engaging vs PDF

Turtl Docs are designed for digital reading and apply principles of behavioral psychology. Compared to PDFs, Turtl Docs offer 10x more engagement and readers are 5x more likely to perceive your brand in a positive light.

Turtl vs PDF

I can make content look great at pace. In a world where content demand is high and we’ve got to meet tight deadlines, the acceleration compared to what we were using before is incomparable.


increase in readership with Turtl Docs

AIG Life + Turtl


reader engagement with personalization

Unit4 + Turtl


reader engagement with
Turtl Docs

Cisco + Turtl

How to generate demand
with Turtl

1. Choose templates for top of funnel content

In-depth information helps drive awareness and trust for your brand in your industry. Our templates for white papers, reports, and guides are ideal for presenting informative and educational content.

2. Develop a visual narrative to engage the reading brain

Our brains are highly visual and images play a key role in capturing our attention. The format of Turtl Docs encourages visually engaging layouts and structured storytelling.

3. Reader-led relevance, for every campaign

Use Turtl analytics to measure content performance, segment audiences, identify topics, and deliver the right content, to the right people, at the right time.


4. Capture leads, anywhere and anytime

Gate content in any part of a Turtl Doc. Use chatbots, polls, and forms to send leads directly to your CRM or marketing automation system.

5. Better data insights to grow pipeline

Go beyond just clicks and bounce rate metrics to understand how your audience is engaging with your document to inform lead scoring and trigger actions based on reader intent.

6. Measure content performance and iterate

Use Turtl analytics to track reader interactions to understand how your content is performing and continue to improve your demand and lead generation campaigns.

Hear from our customers

I have utilized the platform within 4 different businesses. It’s an absolute game-changer in terms of content production, reader engagement, and gaining useful, actionable insights. I can’t recommend Turtl enough.

Gareth Case Chief Marketing Officer at Restor

Turtl has been a godsend, at a time when Plastic Oceans UK needed to reach and engage a wider audience. We couldn’t gush more about the platform - it has completely transformed the way our charity does content!

Natasha Rutherford Communications Manager at Plastic Oceans UK

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.


What are the benefits of using Turtl for demand generation?

The Turtl format is optimized for digital reading and it’s proven to increase reader engagement. People spend 2x as much time in Turtl Docs vs web pages, and 10x as long compared to PDFs.

Independent research has also shown that readers are more likely to remember your message in a Turtl Doc, making them ideal for eBooks, guides, white papers and research reports.

How can I measure demand generation performance in Turtl?

Turtl provides detailed analytics on how readers engage with your content. This rich source of intent data can be used to track the progress of your prospects as you nurture them through the buying process. Engagement data can be fed into your CRM or marketing automation system to help with reporting.

Turtl also provides performance benchmarks to help you understand what good looks like by comparing your document with others in your organization and industry. 

How is Turtl used for demand generation?

Organizations are using Turtl to create long-form content that both generates and captures demand. This means content for the top of the funnel to help educate the market and raise awareness of a particular problem or solution – for example, eBooks, reports and white papers.

It also means content for the middle and bottom of the funnel to help buyers select the right solution when they are ready, including case studies, brochures and product guides.

Can Turtl be used to gate content?

Deciding whether to gate your content or not depends on the value you are offering, where your reader is in the buyer journey and how your content is performing. Once you’ve decided whether to gate or not, Turtl offers soft and hard gating options for the start of your document or at any stage of the reading experience.

Learn more in our modern demand guide

How does Turtl work with CRM or marketing automation systems?

Turtl connects digital documents with your apps and systems to centralize data insights. Push reader insights from Turtl directly into your database to build a 360 profile of customers and automate workflows.

Find out more about our integrations.

More helpful resources

Book a demo to learn more