Get an insight into:

  • The current debate among marketers on the best marketing philosophies 
  • The pros and cons of each strategy and where they should fit in the buyer funnel
  • What marketers must weigh up and consider when building their strategies 
  • How interactive content improves full-funnel marketing, prospect nurturing, and conversions 
  • How content engagement and intent are a superpower in your strategy
  • Tips from Turtl on building your strategy using more accurate content performance attribution 
  • How to marry up both strategies and prove content ROI by building demand and capturing it at the right time, with the right content

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