Content hub

Showing results for: Research and insights

orange and orange segments

20 Aug 2019

Create better content with psychographic segmentation

20 Aug 20195595

Whether it’s Pepsi vs Coke, chunky vs smooth peanut butter, or skimmed vs whole m...

15 Aug 2019

Trusting marketing data in the “fake news” era

15 Aug 20195579

With the volume of online content growing at an exponential rate, it’s becoming m...

two punk women

01 Aug 2019

What is Social Currency & what are its benefits?

01 Aug 20195530

Ever wonder why some companies get shares, love and attention than your company?...

people strategising

18 Jun 2019

How to create a killer content strategy in 5 steps

18 Jun 20195318

Marketing without a content strategy is like playing darts blindfolded after riding...

28 Feb 2019

Four types of online reading

28 Feb 20195200

Content creators must understand online reading behaviors to better cater to them. ...