INTERACTIVE STORYTELLING

Demystifying the psychology of attention

What’s inside?

The more time and attention we give to an advert, the higher our propensity to buy. That’s according to the findings of “The Key Attention Economy” study. The same holds true for other forms of customer engagement.

This all starts by ensuring that we are producing content on the right topics of interest for our audiences – but most businesses don’t struggle with this. The struggle lies in communicating our messaging in a compelling way that maximizes reader attention, engagement, and business value.

Is it really possible to drive greater attention just by rethinking our methods of content delivery?

“Demystifying the psychology of attention” explores the scientific evidence on how we link attention and intent. It is designed to provide you with the theory of engaging your audience, equipping you with the knowledge to achieve amazing results by applying these learnings to your existing professional or personal storytelling.

Get the following takeaways:

 

  • What does more attention mean for your business?
  • Why psychology is the key to understanding the science of engagement.
  • How to achieve better results by applying the theory.
  • How to assess your current production practices.
  • How to assess your current measurement practices.
  • Further reading recommendations.

Read the Report

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