Content strategy for enterprise sales enablement

Sales enablement is missing a key ingredient

Sales enablement is missing a key ingredient

A winning content strategy for sales enablement can increase win rates by 27% and quota attainment by 18%.

But just over 30% of companies have one in place.

This guide covers exactly how you can give your buyers and your salespeople the info and tools they need to convert.

Read the guide

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5 things to keep in mind if you want to create stand-out sales content

9th June 2021

5 things to keep in mind if you want to create stand-out sales content

Estimated reading time
8 minutes

Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bid & Proposal Team at 8×8 and Karla Rivershaw, Head of Marketing at…

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The attention span myth and why it’s problematic for marketers

25th February 2021

The attention span myth and why it’s problematic for marketers

Estimated reading time
5 minutes

There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…

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6 barriers to great B2B content (and how to smash them)

19th January 2021

6 barriers to great B2B content (and how to smash them)

Estimated reading time
11 minutes

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…

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Turtl