A winning content strategy for sales enablement can increase win rates by 27% and quota attainment by 18%.
But just over 30% of companies have one in place.
This guide covers exactly how you can give your buyers and your salespeople the info and tools they need to convert.
Read the guide
More content insight and ideas on the blog
9th June 2021
Estimated reading time
8 minutes
Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bid & Proposal Team at 8×8 and Karla Rivershaw, Head of Marketing at…
25th February 2021
Estimated reading time
5 minutes
There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…
19th January 2021
Estimated reading time
11 minutes
After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…
