Significantly reduce the time it takes to personalize long form content at scale and use detailed analytics to identify your best prospects.
Create and personalize documents for hundreds of accounts at a time. Spend less time and money customizing content for individuals or companies.
Learn more about personalization
Go beyond changing names and logos. Select pages, sections, text, images or charts as dynamic content. Proven to increase reader engagement by 84%.
Discover deep personalizationWe’ve found Turtl is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.
Deliver a consistent customer experience by ensuring all your sales and marketing collateral follows brand guidelines and accessibility standards.
Our B2B templates, from white papers to brochures and case studies, are designed to meet the needs of users and buyers across the entire customer lifecycle.
Create a master Turtl Doc and specify the dynamic content (pages, sections, text, images, charts) to tailor for different customer segments.
Upload customer data via a .csv file or directly from your CRM system to generate hundreds of personalized documents at a time.
Teams can easily adapt content, such as brochures and sales proposals, with relevant buyer and account information without straying from brand guidelines.
Use reader insights to identify champions in target accounts and understand their interests. Integrate this data into your CRM to centralize vital intelligence for sales teams.
I've had lots of direct messages and conversations as part of the sales process where people have said that they really love what we're doing, that they haven't really seen it before, that it's a very novel approach.
The best bit for me, because I’m personalizing, through the analytics I can see the moment that person has read the document and, interestingly, I can then see when that document has been forwarded on to other people and consumed.
It’s not that you just build something and share it. With the integrations, we understand that you can automate a lot of the content production and personalization processes.
At the core of ABM programs is personalization, delivering highly relevant and valuable information to contacts in target accounts. Turtl enables you to do this at scale in a cost effective way.
By personalizing your content – for example, personalized eBooks, reports, product guides and case studies – you can increase reader engagement by up to 84%, build trust with clients and generate the insights needed to grow your pipeline. Learn more about personalization.
Turtl allows sales teams to personalize and send interactive documents to support ABM programs. Marketing teams typically develop the key deliverables in Turtl, lock down the design and branding elements and then enable sales teams to tailor documents with messaging that’s relevant to a specific account or group of accounts.
Data insights on how readers engage with the content can be made available within your CRM system to inform follow-up and next action.
There’s no technical limit to the number of personalized documents Turtl can generate. Basic personalization uses data from online forms to create tailored documents. File uploads or data integrations enable hundreds and thousands of documents to be produced automatically at one time.
Turtl dashboards help you understand how your documents are performing compared to other documents in your organization and industry. For example, what is getting read, how long your audience is reading for, are they interacting with your content.
You can also view the topics and pages of interest to readers and use this intent data to trigger follow-up notifications and equip sales teams with the insights they need to close business. Learn more.
Learn how to scale your ABM program across people, accounts, content, and data with this educational guide.
Scalable ABM programScalable ABM program
Whether focusing on one-to-one or one-to-many, there is no one right way to succeed in ABM.
Success with ABMSuccess with ABM
From scalable content production to deeper insights, connecting with your audience has never been easier.
ABM with TurtlABM with Turtl
Find out strategicabm innovated its ABM program with high personalized content and data-driven strategies.
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