Why you should measure ABM performance

1. Target account engagement

2. Conversion rate

3. Pipeline velocity

4. Customer Lifetime Value (CLV)

5. Account coverage

6. Marketing-sales alignment

7. Marketing Qualified Accounts (MQAs)

8. Account-based ROI

9. Customer advocacy

Key performance indicators (KPIs) that transform ABM

Turtl free guide: How to start a scalable ABM strategy

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