Teams in financial services are under increasing pressure to prove how their work drives business success. With Turtl, you can both demonstrate and improve the impact of your marketing and sales collateral, as well as feed valuable client insight back to the business.
You can differentiate your content within the financial services market by waving goodbye to the PDF and in return see higher levels of engagement. Turtl’s proprietary surf and immerse format structure is designed in line with how the brain best absorbs and processes information. It’s proven to outperform formats like the PDF on reach, engagement and lead gen.
With Turtl’s analytics, you’ll know exactly how hard your content is working and can improve your efforts accordingly. See which documents, chapters, and elements readers are most engaged with to understand their interests, intent, and journey stage. Use this insight to target them with the right topics, messaging, and content types at the right time.
With budgets under pressure, financial services marketing teams need to be smart with how they allocate resources. Turtl’s technology can free you from agency fees and design bottlenecks. Our editor is designed to let people without design or development skills create professional-quality interactive documents that are fully on-brand.
Use Turtl’s reader tracking to discover more about your clients’ interests and priorities and feed this insight back to the business, elevating marketing’s role as the voice of the customer. By integrating Turtl with your CRM, you’ll be able to deliver this info directly to sales teams, to enrichen their conversations with prospects and help close new business.
Drive higher engagement and more leads through premium interactive content created in-house, and take a data-driven approach to your content, campaign and ABM strategies.
Track how stakeholders read your proposals, simplify the production of sales collateral and create centralized, live-updated sales playbooks for reps and partners.
Improve staff engagement with dynamic handbooks, newsletters, and magazines, and see which employees are most (and least) engaged with your company’s culture and success.
Make your company’s vacancies stand out to attract top talent, nurture candidate enthusiasm and monitor engagement during notice periods to spot potential drop outs.
How Marketing identified a record number of sales opportunities through their content
The institutional team turtlized their Global Market Outlook and saw engagement triple
![[Infographic] The insights Sales need from Marketing to drive business growth](https://turtl.co/app/uploads/iStock-501199702-2-540x355.jpg)
16th January 2020
Estimated reading time
1 minute
According to LinkedIn’s 2019 State of Sales Report, the best Sales professionals are 13% more likely to engage closely with Marketing than in previous years.…
14th January 2020
Estimated reading time
3 minutes
At the start of every new year, I always make the same resolution – to read more; and not just fiction and non-fiction books, I’m…
9th January 2020
Estimated reading time
7 minutes
Gartner’s recent 2019-20 CMO Spend Survey found that the marketing-finance relationship needs a bit of work, to put it mildly. When asked which organizational function acts as…
