Content marketing, once the darling of digital marketers everywhere, has had a tough time in recent years. As practitioners failed to achieve the results promised by early successes, they rushed to declare the discipline dead, turning to the next trend for their silver bullet.
Thankfully, at least for us content strategists, announcements of death are part of the typical journey new tech-powered solutions and activities take to become mainstream.
Content marketing, per Gartner’s hype cycle, is making its way out of the ‘trough of disillusionment’. In fact, 78% of marketers expect the practice to grow over the next 24 months (World Media Group, 2019).
The upside to any kind of failure is its ability to reveal criteria for success. And achieving success with your content marketing efforts is worth each failure and every penny spent getting there.
The Content Marketing Institute recently published research that showed that 68% of the most successful content marketers had achieved their revenue generation goals by using content marketing, versus just 19% of those categorized as the least successful with their content efforts. Good content marketing drives revenue.
Successful content marketing is about more than just what you create, but the biggest, best-targeted ad campaign in the world won’t do much for you if you don’t get the actual content right. And to help you do just that, we’ve pulled together ten essential rules for content creation, complete with examples of each one in action.Click to read Ten rules for good content creation
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