What’s inbound lead generation?

Inbound vs outbound lead generation

Content for inbound lead generation

All of the following make ideal content for inbound.

  1. Interactive white papers
  2. Ebooks
  3. Webinars and online events
  4. Digital case studies 
  5. Quizzes, surveys and polls
  6. Digital research papers and reports
  7. Interactive thought leadership

Generating inbound leads

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Learn to make the best B2B lead magnet

Find out which types of lead generation content you should be using

Efficient lead management

How to increase inbound leads

Free guide: The practical guide to long-form lead gen

Long-form content is a big deal in B2B inbound lead generation. You’re going to need to create appealing long-form content for B2B lead generation campaigns.

Luckily, we’ve got a guide to help you do exactly that.

Click to read The practical guide to long-form lead generation

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Hannah Dennett

Communications Manager, Mind

Generate more leads with Turtl

More about Turtl


Content creation made quick & easy

Turtl’s easy-to-use editor allows anyone to create interactive documents that are on-brand and proven to boost reader engagement. No design or coding skills needed.


What could you create?

Discover our collection of interactive content from leading businesses who publish with Turtl

Lead capture

Gating and forms

Flexible gating options for frictionless lead generation.