Lead generation

Engage and convert leads into qualified pipeline

Better engage readers with your content using interactive digital documents and have the data to generate more, higher quality leads

Every reader is an opportunity

Turtl format

Every reader is an opportunity

People spend 2x as much time in Turtl Docs vs web pages, and 10x as long compared to PDFs. More engagement means more leads – it’s that simple. 

Content analysis
Feed reader-led data into your CRM


Feed reader-led data into your CRM

Integrate and capture more intent. Trigger marketing automation for enhanced lead scoring, nurture programs, and foolproof follow ups.


Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.


increase in
marketing-qualified leads

Redstor + Turtl


conversion rate with personalized docs

Telenet + LeadFabric + Turtl


increase in global lead generation

Frost & Sullivan + Turtl

How to generate more leads
with Turtl

1. Create content optimized for the reader experience

Use the Turtl Doc format, designed around the principles of behavioral psychology, to ensure your readers are consistently engaged and interacting with your content.

2. Select templates aligned to buyer needs

Long-form content is essential for B2B buying journeys. From white papers to brochures and case studies, our templates are designed to match every stage of your funnel.

3. Make it interactive to encourage active participation

Bring your documents to life with live charts, videos, and polls, providing more opportunities for readers to engage with your content.


4. Capture and centralize every opportunity

Gate your content at any stage in Turtl Docs. Use chatbots and forms to send leads directly to your CRM or marketing automation system.

5. Grow pipeline with sharper insights

Go beyond PDF downloads and page views to generate detailed reader intent data, so you can identify your best prospects, inform lead scoring models and trigger follow-up actions.

6. Remove the guesswork from content performance

Understand how your content is performing against industry benchmarks and continuously improve the performance of your content with Turtl’s AI-driven recommendations.

Turtl's guide to lead generation

Turtl's guide to lead generation

From interactive content and topics of interest to mapping the customer journey and distribution, this guide has everything you need to get started with long-form lead generation.

Lead generation guide

Hear from our customers

The real value is to show that we're not just producing content quicker, but that content can attract talent, convert prospects, or lead to more opportunities.

William Geldart Marketing Manager at BPS World

Turtl enabled us to track leads in a consistent way via a single tool." -

Gary Brown Head of Brand & Communications at Kantar

The analytics dashboard is very easy to make sense of. So if you’re not a data and analytics person, it’s very easy to read in terms of views, downloads, lead capture, etc.


Why use a Turtl Doc instead of PDF for lead generation?

PDFs aren’t designed for the digital world: they are static, difficult to read on mobile devices, and don’t offer meaningful usage metrics.

Turtl Docs offer an experience optimized for digital reading, proven to be 10x more engaging than PDF. They also provide in-depth analytics on how readers consume and interact with digital content, generating the insights you need to identify and qualify more leads.

Can I use Turtl Docs as lead magnets?

Lead magnets offer something of value to your audience in exchange for their contact details. Turtl Docs are an ideal format for B2B lead magnets, such as white papers, eBooks and guides, because they offer a more engaging and memorable reader experience.

Browse our Turtl content types.

What gating options does Turtl have for my content?

If you’d like to gate your content, you can choose a native Turtl form or use one from your CRM or marketing automation system. Gates can be set as optional soft gates or compulsory hard gates – at any point in your Turtl Doc.

Read more about gating.

How does Turtl help with lead scoring?

Lead scoring models use online behavior to identify the leads most likely to buy. Turtl offers more detailed analytics on what readers are interested in and how they interact with your content. This reader intent data, available in the Turtl platform or within your CRM system, helps make your lead score more accurate and reliable.

Read more about Lead scoring with Turtl.

Does Turtl integrate with tools used for lead generation?

Easily connect Turtl with leading CRMs and marketing automation tools to capture, centralize and automate lead generation activity. Turtl integrates with leading CRM and marketing automation tools including HubSpot, Salesforce, and Marketo.

Book a demo to learn more