Lead generation
Engage and convert leads into qualified pipeline
Better engage readers with your content using interactive digital documents and have the data to generate more, higher quality leads
People spend 2x as much time in Turtl Docs vs web pages, and 10x as long compared to PDFs. More engagement means more leads – it’s that simple.
Content analysisIntegrate and capture more intent. Trigger marketing automation for enhanced lead scoring, nurture programs, and foolproof follow ups.
IntegrationsThrough Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.
Use the Turtl Doc format, designed around the principles of behavioral psychology, to ensure your readers are consistently engaged and interacting with your content.
Long-form content is essential for B2B buying journeys. From white papers to brochures and case studies, our templates are designed to match every stage of your funnel.
Bring your documents to life with live charts, videos, and polls, providing more opportunities for readers to engage with your content.
Gate your content at any stage in Turtl Docs. Use chatbots and forms to send leads directly to your CRM or marketing automation system.
Go beyond PDF downloads and page views to generate detailed reader intent data, so you can identify your best prospects, inform lead scoring models and trigger follow-up actions.
Understand how your content is performing against industry benchmarks and continuously improve the performance of your content with Turtl’s AI-driven recommendations.
From interactive content and topics of interest to mapping the customer journey and distribution, this guide has everything you need to get started with long-form lead generation.
Lead generation guideThe real value is to show that we're not just producing content quicker, but that content can attract talent, convert prospects, or lead to more opportunities.
Turtl enabled us to track leads in a consistent way via a single tool." -
The analytics dashboard is very easy to make sense of. So if you’re not a data and analytics person, it’s very easy to read in terms of views, downloads, lead capture, etc.
PDFs aren’t designed for the digital world: they are static, difficult to read on mobile devices, and don’t offer meaningful usage metrics.
Turtl Docs offer an experience optimized for digital reading, proven to be 10x more engaging than PDF. They also provide in-depth analytics on how readers consume and interact with digital content, generating the insights you need to identify and qualify more leads.
Lead magnets offer something of value to your audience in exchange for their contact details. Turtl Docs are an ideal format for B2B lead magnets, such as white papers, eBooks and guides, because they offer a more engaging and memorable reader experience.
Browse our Turtl content types.
If you’d like to gate your content, you can choose a native Turtl form or use one from your CRM or marketing automation system. Gates can be set as optional soft gates or compulsory hard gates – at any point in your Turtl Doc.
Read more about gating.
Lead scoring models use online behavior to identify the leads most likely to buy. Turtl offers more detailed analytics on what readers are interested in and how they interact with your content. This reader intent data, available in the Turtl platform or within your CRM system, helps make your lead score more accurate and reliable.
Read more about Lead scoring with Turtl.
Easily connect Turtl with leading CRMs and marketing automation tools to capture, centralize and automate lead generation activity. Turtl integrates with leading CRM and marketing automation tools including HubSpot, Salesforce, and Marketo.
If your goal is to capture more leads, we can show you exactly how to get impressive results.
More on gated contentMore on gated contentAdvance your lead generation strategy with our crash course on creating powerful lead magnets.
Create lead magnetsCreate lead magnetsCatch our webinar on the ‘how-tos’ of building a lead-generation strategy that hits your goals.
Generate leadsGenerate leadsGet email marketing right with Turtl’s helpful tips and tricks for standout lead nurture programs.
Lead nuturingLead nuturing