Why should you switch to digital newsletters with Turtl?

Turtl’s proven content performance platform helps better engage, inform and monitor your audience.

Stop relying on meaningless metrics – uncover your most engaged contacts and your hardest-working content. Why use a static newsletter, when the digital alternative is here?

Quick to create

Drag and drop editor empowers rapid production

Increase engagement

10x engagement with a psychology-led format

Interactive features

Improve reader recall with rich, dynamic content

Always on-brand

Lock in branding with custom themes and templates

Actionable insights

Track engagement to uncover what your readers want

Powerful integrations

Capture, track, and centralize every opportunity

Device responsive

Optimized for multichannel distribution and every device

Sales enablement

Provide lead scoring and follow-up signals

Why use Turtl?

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increase in readership vs PDF

AIG Life increased content reach by 350% and reached average read times of over 5 minutes

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increase in engagement in Turtl vs webpages

Frost & Sullivan used Turtl to prove content's influence on the bottom line to internal stakeholders

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of readers signed up through Turtl

Kantar's Worldpanel Division converted 1 in 3 readers into leads and uncovered critical content insights

Trusted by businesses of all sizes

How to create an online newsletter with Turtl


Lock down your branding

Use your company’s style guidelines to create a brand theme, from colors to fonts to flourishes, so every issue of your newsletter stays on-brand.


Time to get creative

Jump into the editor and begin creating your digital newsletter. Start from scratch or, if you need a little inspiration, use our digital newsletter template to get you started!


Make it interactive

Add videos, audio, and polls to energize your content. Interactive features encourage active reader participation and keep your audience immersed for longer.


Distribute your newsletter with ease

Hit ‘publish‘, choose a URL, tweak the privacy settings, and share your masterpiece across preferred digital channels. Why not try using the Turtl Flippy GIF to boost click-through rates?


Identify your most engaged readers

Connect Turtl with the tools and tech you’re already using to gather intel on known readers. Find out who is most engaged with your newsletter and deploy a fully targeted outreach to capitalize on opportunities.


Iterate and optimize

Use Turtl Analytics to measure your newsletter’s performance. Uncover which topics, features, or updates are most engaging so you can do more of what works and boost open rates, clicks, and sign-ups.

Hear from our customers

Turtl is a joy to use. For someone who has no design or marketing experience, I have been amazed at how easy it is to develop professional-looking resources very quickly. It is intuitive so that often you don’t need to use the tutorials but when you do they are engaging and informative. Love it.

Karen Shaw

Physical Activity Senior Officer, Mind

The insights that Turtl generates is key to helping us create engaging, relevant, interesting content which can be shared with readers over a prolonged period of time.

The way that Turtl documents are structured lets people navigate more autonomously to what they actually care about. This has allowed us to create really specific CTAs that give them the next obvious step in their journey based exactly on what they've chosen to read.

Marian Cole

Brand Marketing Specialist, Lexus UK

Explore more content types

Online magazines

Company handbook

Research reports

Online whitepapers

Digital catalogs

Interactive presentations


Do I need to be a designer, or coder, to create digital newsletters in Turtl?

Nope! Turtl is a performance-led content tool. Our intuitive editor has been designed to empower everybody to create amazing interactive newsletters, no design or coding skills needed.

Can digital newsletters be personalized and targeted to specific customer segments?

Deep personalization boosts reader engagement by up to 84% and Turtl is the perfect tool to help you achieve this.

Create a master version of your newsletter and then use Personalization Tokens to define dynamic content. Dynamic content includes text, pages and chapters, images, charts, videos and tables. Rules determine which content is shown to your audience based on data pulled from your chosen source. This way, you’ll quickly deliver customized interactive newsletters, at scale, to different customer groups.

Find out more about personalizing digital documents.

How can I track the effectiveness of online newsletters?

Gain valuable reader data and engagement metrics with Turtl. Track how your content performs per document, as well as how individual readers interact across all of your interactive newsletters.

Analyze average read time, click-through rate, bounce rate, and clicks on interactive elements. Understand the performance and interest generated by your content, and then optimize your next update or bulletin with Turtl’s data-backed recommendations.

Do I need any training to use Turtl?

It’s easy to build newsletters (and other great content) in Turtl. As Turtl is packed with functionality, we’re here to help you get the most from our tool – however you’d like to learn.

  • Learn as you go, with our in-app training tutorials
  • Jump into our Support Centre for short video tutorials and articles
  • Sign up for live webinars with our expert designers
  • Attend live sessions with our Customer Success team
  • Ask our Support team anything
Why use Turtl instead of PDF for my digital newsletter?

The PDF is old. PDFs offer no reader interaction, aren’t optimized for different devices, and encourage endless scrolling. Which, as we know, results in less engagement.

In fact, the PDF format goes against the core principles of how we absorb and remember information.

The digital alternative to the PDF, Turtl is designed on the science of reading. Turtl offers its readers a richer experience and provides users with data-led metrics, such as reads, sign-ups, and average read times.

More about Turtl

Customer success stories

Building charity materials that uplift, inspire, and engage

How The Leprosy Mission use Turtl Docs to create impactful content - from annual reports to newsletters.


Cut through the noise, capture more attention

Discover four ways to make newsletter readers stick around for longer.


Use across your business

Turtl is for anybody who produces long-form content and is serious about growth. We make it easy to make content more engaging, relevant and measurable.


Lumen: Turtl analysis & insights

Using eye-tracking technology, Lumen Research studied the influence of different digital formats on reader engagement.