Why create digital product catalogs?

Digital catalogs reveal intent, close sales faster and better showcase products.

Call out product features with rich imagery and animations, embed 3D tours and walkthroughs, and set up CTAs to instantly notify sales reps and partners.

Connect your favorite tools with Turtl to help centralize data, automate content journeys, segment audiences, and manage sales pipelines. Build audience profiles and monitor reader intent, using Turtl Analytics to reveal warm leads, churn risk and upsell opportunities.


reader engagement


positive brand sentiment

Improve messaging recall

Quick to create

Think big, move fast with Turtl’s easy-to-use intuitive editor

Interactive features

Rich visuals + dynamic features = deeper engagement

Cost-effective content

Reduce production costs by up to 90% and redirect vital resources

Real-time editing

Say goodbye to erroneous, out-of-date catalogs – instantly

Increase engagement

Proven to outperform static content and webpages

Always on-brand

Custom themes ensure branding remains specific and consistent

Actionable insights

Data informs marketing strategy and reveals hot leads for sales

Easy personalization

Serve personalized content to drive deeper engagement

Lead generation

Embed forms directly into your content to capture more leads. More reads, more leads, more revenue.

Why use Turtl?

0 %

more engagement with personalized content

0 x

increase in CTA engagement

0 x

more engagement with Turtl Doc vs webpages

Trusted by businesses of all sizes

How to create an online catalog in 6 easy steps


Lock down your branding

Create a custom brand theme that aligns perfectly with your brand guidelines, from typography to fonts and flourishes.


Get creative!

Jump into the drag-and-drop editor and begin creating your digital catalog. If you need a little inspiration, use our foolproof template to get started.


Make it interactive

Go beyond printed words and pictures. Create a two-way content experience with deep-dive videos, live-time polls, or 3D product tours and fully engage readers.


It's time to optimize

Compare your document to content shared by teams in your company, or across an entire industry. Use Turtl’s benchmarked insights and AI-driven recommendations to make top-performing content.


Distribute your catalog with ease

Hit ‘publish‘, choose a URL, tweak privacy settings, then share via email, social media, or website HTML in one click. Boost click-through rates and shares using Turtl’s animated flippy GIFs.


Track engagement, fuel pipeline

Turtl Analytics measures your catalog’s performance, and uncovers topics of interest. Identify high-intent prospects, churn risk and upsell opportunities.

Hear from our customers

Lexus really prides itself in brand experience, so we knew we needed to modernize our digital brochure experience. Then Turtl came along with this modern, digital format that's grounded in reader psychology and UX.

Marian Cole

Brand Marketing Specialist, Lexus UK

Turtl is a joy to use. For someone who has no design or marketing experience, I have been amazed at how easy it is to develop professional-looking resources very quickly. It is intuitive so that often you don’t need to use the tutorials but when you do they are engaging and informative. Love it.

Karen Shaw

Physical Activity Senior Officer, Mind

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell

Graphic Designer, ManpowerGroup

Explore other content types

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What is an online catalog?

A digital catalog, also known as an electronic catalog or e-catalog, is a digital representation of a product or service catalog that is made available online or through digital platforms. It serves the same purpose as a traditional printed catalog but is accessible electronically via websites, mobile apps, or other digital means.

Digital catalogs are commonly used by businesses to showcase their products or services to customers, suppliers, or partners.

Can digital catalogs be personalized and targeted to specific customer segments within my marketing strategy?

Turtl enables users to create highly personalized content at scale, making it a powerful tool for quickly delivering customized catalogs for prospects.

Once you’ve created the master version of your digital catalogs, you can define dynamic content by adding personalization tokens to pages. Dynamic content includes text, pages and chapters, images, charts, videos and tables. Rules determine what content gets displayed to your audience based on data pulled from your chosen data source, so you can deliver content that is relevant and engaging to every reader.

If done successfully, deep personalization can boost reader engagement by up to 84%.

Find out more about personalizing digital documents.


How can I track the effectiveness of digital catalogs in my marketing strategy?

With Turtl, you can track the effectiveness of your digital catalogs and gain valuable reader data and engagement metrics. Turtl provides detailed insights to track how your content is performing at a document level, as well as how individual readers interact with your catalogs.

You can analyze metrics, such as average read time, click-through rate, bounce rate, and clicks or interactions with interactive elements, to understand the performance of your content. Quickly identify what your prospects are interested in, which interactive features are driving the most engagement, and where your document might be falling flat, so you can make strategic decisions to continually improve your content.


Do I need to be a designer, or coder, to create digital catalogs in Turtl?

Nope! Turtl is a performance-led content tool. Our intuitive editor has been designed to empower everybody to create amazing interactive catalogs; no design or coding skills are needed.

Why use Turtl instead of PDF for my interactive catalogs?

The PDF is over 20 years old. PDFs offer no reader interaction, aren’t optimized for different devices, and encourage endless scrolling, resulting in less engagement.

PDFs don’t support memory recall, learning or natural reading preferences. 

As an alternative to the PDF, Turtl is based on the science of reading. Turtl offers readers a richer experience and provides users with actionable insights, such as reads, sign-ups, and average read times.


Is Turtl mobile-friendly?

Yes. Turtl Docs are fully responsive and optimized for mobile and tablet, as well as desktop.

See how digital catalogs transpose before you publish using the mobile view in the content editor.

More about Turtl

Customer success stories

Lexus UK + Turtl

How the marketing team at Lexus UK saw their car configurator CTA jump 80x after switching from PDF to Turtl.


From outputs to outcomes with reader data

Turtl Analytics reveals detailed insights, reports and data. Improve your content, inform sales conversations and drive business impact.


Streamline your interactive catalog creation

Take the uncertainty out of creating interactive catalogs. Discover what you can do with Turtl to help you reach your business objectives.