A digital catalog, also known as an electronic catalog or e-catalog, is a digital representation of a product or service catalog that is made available online or through digital platforms. It serves the same purpose as a traditional printed catalog but is accessible electronically via websites, mobile apps, or other digital means.

Digital catalogs are commonly used by businesses to showcase their products or services to customers, suppliers, or partners.

Turtl enables users to create highly personalized content at scale, making it a powerful tool for quickly delivering customized catalogs for prospects.

Once you’ve created the master version of your digital catalogs, you can define dynamic content by adding personalization tokens to pages. Dynamic content includes text, pages and chapters, images, charts, videos and tables. Rules determine what content gets displayed to your audience based on data pulled from your chosen data source, so you can deliver content that is relevant and engaging to every reader.

If done successfully, deep personalization can boost reader engagement by up to 84%.

Find out more about personalizing digital documents.

With Turtl, you can track the effectiveness of your digital catalogs and gain valuable reader data and engagement metrics. Turtl provides detailed insights to track how your content is performing at a document level, as well as how individual readers interact with your catalogs.

You can analyze metrics, such as average read time, click-through rate, bounce rate, and clicks or interactions with interactive elements, to understand the performance of your content. Quickly identify what your prospects are interested in, which interactive features are driving the most engagement, and where your document might be falling flat, so you can make strategic decisions to continually improve your content.

Nope! Turtl is a performance-led content tool. Our intuitive editor has been designed to empower everybody to create amazing interactive catalogs; no design or coding skills are needed.

The PDF is over 20 years old. PDFs offer no reader interaction, aren’t optimized for different devices, and encourage endless scrolling, resulting in less engagement.

PDFs don’t support memory recall, learning or natural reading preferences. 

As an alternative to the PDF, Turtl is based on the science of reading. Turtl offers readers a richer experience and provides users with actionable insights, such as reads, sign-ups, and average read times.

Yes. Turtl Docs are fully responsive and optimized for mobile and tablet, as well as desktop.

See how digital catalogs transpose before you publish using the mobile view in the content editor.