With the support of various data research sources, our most recent guide walks you through 5 of the most important (and interesting!) psychology lessons for sales professionals to use in the journey towards understanding a buyer persona.
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More content insight and ideas on the blog
9th June 2021
Estimated reading time
8 minutes
Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bid & Proposal Team at 8×8 and Karla Rivershaw, Head of Marketing at…
29th April 2021
Estimated reading time
4 minutes
Personalization has come a long way since the days when embedding names in email subject lines seemed like the cutting edge of technology. According to…
4th March 2021
Estimated reading time
10 minutes
In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners.…
