The psychology of personalization

Estimated reading time
1 minute
7th November 2018
Author: Nick Mason
Posted in: Content Distribution & Promotion, Psychology & Science, Strategy & Planning

The sheer volume of technology available to marketers can be staggering and overwhelming. With automation and connected data powering increasingly sophisticated personalization in both B2C and B2B marketing, we need to remember that what we can do, and what we should do are two different questions – ones each marketer needs to ask themselves when planning and executing campaigns.

Respecting the people we are looking to engage is fundamental to building trust.

There are three psychological principles which are worth exploring about when it comes to content. Turl CEO Nick Mason often presents these in his talks. When it comes to the mechanics of automated campaigns, keeping things human is just as important to keep in mind.

Inspired by the talks and conversations at the Martech Festival 2018, the below Turtl dives into the topic of personalization from the perspective of humans and what the audience really wants.

Click to explore ‘Those numbers have faces’

Find more Turtl blog posts about personalization here.