Marketing has been going through a crisis of confidence for a while now. A recent report by Deloitte revealed less than a third of CMOs feel very confident about their ability to demonstrate the financial impact of their function. Meanwhile, only 5% agree that they can make a significant impact on strategic decision-making within their companies.
CMOs are most valued by the C-suite for their ability to provide much-needed insights on the customer journey. A study undertaken by Forrester commissioned by us here at Turtl highlights how providing the right kind of insights can improve marketing impact on closing business and the clout of the function internally, but currently, 94% of marketers experience some kind of struggle with getting insights from their content.
Below are some of the key findings on driving business impact through. In particular, interactive content experiences and the data they can produce.
If you’re curious about the full story, you can find the report here.
A round up of insights, trends, and tips on the world of content marketing
7th March 2018
Estimated reading time
1 minute
Ensuring your content captures the attention of the right people and stands out in a media-saturated world is an ever-growing challenge. Therefore, the typical content…
5th March 2020
Estimated reading time
2 minutes
Let’s be honest, we all know the struggle of proving content ROI. We plan, research, and prepare strategic pieces, but what happens after we press publish?…
21st December 2022
Estimated reading time
7 minutes
In modern B2B marketing, content creation and performance tracking can no longer be viewed separately. Measurement against key metrics should inform how you produce your…
