Marketing has been going through a crisis of confidence for a while now. A recent report by Deloitte revealed how less than a third of CMOs feel very confident about their ability to demonstrate the financial impact of their function, while only 5% agree that they can make a significant impact on strategic decision making within their companies.
CMOs are most valued by the C-suite for their ability to provide much-needed insights on the customer journey. A study undertaken by Forrester commissioned by us here at Turtl highlights how providing the right kind of insights can improve marketing impact on closing business and the clout of the function internally, but currently, 94% of marketers experience some kind of struggle with getting insights from their content.
Below are some of the key findings on driving business impact through, in particular, interactive content experiences and the data they can produce.
If you’re curious about the full story, you can find the report here.
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