GDPR, what is it all about?

Estimated reading time
1 minute
9th October 2017
Author: Nick Mason
Posted in: Content Distribution & Promotion, Content Operations, Legal, News, Sales

If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term GDPR or General Data Protection Regulation.

Here’s a definition of what GDPR is according to the EUGDPR:

“The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.”

The new laws will come into force on 25 May 2018. However, as with any new privacy laws, there seems to be a lot of confusion. Above all, GDPR implementation, necessary requirements, and which businesses it effects.

We’ve put together a list of the best resources we could find around the topic to provide some clarity.

• Firstly, find resources and FAQs on the EUGDPR website.
• Next stop, the ICO (Information Commissioner’s Office) also provides a lot of essential information, with a UK focus.
• A picture is sometimes worth a thousand words, so take a look at this handy infographic from IT Governance. It should give you a good overview of what GDPR even is.
• Communigator have also curated a very useful guide around “What the EU GDPR Changes Mean For You“. You’ll need to give your email address to download it, but it’s a valuable document.
• For a slightly easier to digest definition, check out GDPR for Dummies.
• If you’re a B2B marketer, it’s worth checking out B2B Marketing’s “GDPR for B2B Marketers’ guide“.

We hope you find the resources above helpful. Feel free to share more suggestions on our social channels or take a look at our blog for other marketing advice.