Turtl raises $17m from Octopus Ventures to bring automation, personalization, and engagement to business content

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27th September 2021
Author: Kate Terry
Posted in: News

London/Boston –  Last week, Turtl announced a raise of $17m in Series A funding from leading European venture firm Octopus Ventures.

The investment comes off the back of record revenue growth, the development of a sizable US footprint, and multiple internationally recognized enterprise customer wins.

Digital content is now critical for building business relationships, and enterprises can often struggle to deliver high quality, personalized content at scale. Turtl’s patent-pending, cloud-based platform makes business materials – from brochures to sales decks, and staff newsletters to ABM campaigns – easier to create, read, and analyze, without having to compromise on speed, scale, or quality.

The platform’s interactive content format is informed by psychological principles of how we read and retain information, which aims to maximize engagement.

As a result, an independent research study found that, when compared to Turtl, the PDF loses out on 90% of reader engagement. In the real world, Turtl customers have seen 7x more engagement with their business materials.

Click to read Lumen Research: Why the PDF loses 90% of engagement

Turtl integrates across the technology stack, including major CRM platforms such as Salesforce, marketing automation suites such as Marketo, and Business Intelligence platforms such as Domo to enable automated personalization at scale and speed. In doing so, the company’s own data indicates that its platform can save every salesperson at least two hours per week on average – the equivalent to 14 days per year.

With just 10% of staff based in the US to date, Turtl has grown the US business to account for 60% of revenue. Led by an experienced senior team including former Experian, and Cisco executives, Turtl’s US team is set to expand and build on this record growth in the market.

With 70% of B2B marketers citing a planned increase in spend on content creation in 2021 and clients including Cisco (Fortune 500) and Nestlé Professional, the funding will enable Turtl to continue building on its existing momentum. Turtl’s global client base is spread across a range of sectors, including automotive, FMCG, finance, technology, professional services, retail, insurance, and big data.

Nick Mason,Co-Founder and CEO of Turtl

Commenting on the raise, Nick Mason, Co-Founder & CEO of Turtl said: This is a huge milestone in the evolution of Turtl. Content automation platforms need to be accessible and easy to use across an organization – from marketing to sales, and communications to recruitment – with non-designers having the power to make design-quality content.”

“Our mission is to ensure enterprise content is timely, relevant, and engaging for all – and this funding is crucial for us to progress to the next stage of that journey.”

Uthish Ranjan, Principal at Octopus Ventures said: “The ability to rapidly create engaging content has become critical to the way enterprise B2B organizations win and retain customers. However, this can often prove very time consuming, especially within large and complex organizations. Turtl’s leading content automation technology sets out to solve this problem, enabling businesses to rapidly deliver such engaging business materials at scale, offering huge time savings.”

“Nick and the team are relentlessly focused on pushing the boundaries of automation and personalization to new and exciting levels, supported by impressive growth and an exceptional management team. We look forward to working with Turtl on their journey to becoming the category leader in content automation.”

For more information please contact:
Kate Terry, Head of Demand

About Turtl 

Turtl is the only content automation platform that enables enterprises to personalize interactive content at scale. Its cloud-based platform makes business materials easier to create, read, and analyze, without having to compromise on scale, speed, or quality. Turtl is headquartered and founded in London, with offices in Boston. With a global customer base spanning the EU, North America, Africa, and Asia, including more than 75 globally recognized brands and hundreds of other businesses, Turtl is helping to transform business content across multiple industries worldwide.

About Octopus Ventures

For the people and ideas that will change the world, because we believe you can build a better tomorrow by investing in it. We can back you at every stage of your journey, from ideas on a page through to IPO. Each year we deploy more than £200 million across five areas where we see maximum potential for impact: health, fintech, deep tech, consumer and B2B software. With many years of experience and expertise investing in each of these areas, our team can help our portfolio companies scale at speed. For us, investment is about more than money. Being truly invested is about giving time, energy and focus; working with founders to give them the best chance of success. It means a shared commitment to solving the big problems that matter. We’ve backed the likes of BoughtByMany, Cazoo, Depop, Elvie and WaveOptics, and many more. We are based in London and New York with a network of partners across the U.S and Asia.