Personalization API brings unprecedented flexibility and scale to B2B content

Estimated reading time
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30th September 2021
Author: Kate Terry
Posted in: News

London/Boston – Today, Turtl announced the launch of its personalization API. The API extends the platform’s existing personalization capabilities. In other words, personalized content can be produced with unprecedented flexibility, on-demand, and at scale.

Turtl customers are already using the API to automatically generate personalized content for their own clients. For example, it combines seamlessly with the B2B tech stack to scale up content automation initiatives. Furthermore, it enables the building of deep integration modules within proprietary tech, like a custom CRM or marketing automation platform.

Digital content is central to business relationships. Personalized experiences are in high demand. Turtl provides a unique solution for both of these.

The Turtl API in action

The Turtl API integrates across the marketing and sales tech stack. Firstly, the API generates personalized content that can meet enterprise-level demand with an entirely automated solution. This amounts to substantial time savings. Secondly, businesses reduce the time and resources needed to manually create and send personalized materials.

The API joins Turtl’s fast-growing personalization offerings. Previously, in October 2020, the content automation platform announced personalization at scale across the enterprise. As a result, this functionality allows rapid customization of content based on an individual recipient’s interests and needs. In addition, alongside the API, content can be customized via batch and public personalization, as well as on an individual document basis. With the latest functionality, businesses can automate content personalization by syncing Turtl with their customer systems. This can include CRMs, marketing automation platforms, and much more.

This new addition furthers Turtl’s brand mission to make high-quality content easier, quicker, and simpler to create. The platform’s interactive content format aims to enable users without prior design experience to create, publish, and analyze content scientifically proven to maximize reader engagement.

Learn more about personalization at scale and test it for yourself via the chatbot here.

For more information please contact:
Kate Terry, Head of Demand