April 29, London
WP Engine Inc is implementing digital content marketing platform Turtl, in a bid to continuously level up its digital content marketing across the firm.
Turtl will work with WP Engine to enhance its content marketing strategy, creating interactive case studies, white papers and newsletters for distribution across the web, social media and email. The platform will help the company update static marketing materials, streamline processes and reduce associated costs.
In addition, Turtl’s digital first format will enable WP Engine to immediately report on read times, page conversion rates, interaction rates and individual reader journeys. This will allow WP Engine’s marketing team to fine-tune materials and experiences in real time, while also helping to measure and improve ROI on its marketing budgets.
Andy North, Director of Communications at WP Engine comments, “We are excited about working with Turtl. As well as adding a new, fresh feel to some of our marketing materials, the format offers us an unprecedented level of insight into how audiences react to our content. This will enable us to continuously improve the way in which we engage with our audience and make more informed strategic decisions moving forwards.”
Nick Mason, CEO and Founder of Turtl comments, “We are really excited to be working with WP Engine, a global leader in the digital experience space. In a world where business decisions are driven by data and analytics, it’s vital that marketers can gain actionable insights from their audiences. This not only enables marketers to make better informed decisions when planning new campaigns, but also helps them articulate the effectiveness of marketing internally. And, marketers are really beginning to recognize the value of this”.
Turtl has previously partnered with companies including Cisco, Bloomberg, Baker McKenzie and T. Rowe Price. When implementing Turtl, Cisco’s EMEAR marketing team saw:
As a result, Cisco embarked on a global rollout of Turtl’s software in over 24 teams across all four of its global regions.
For more information, please contact:
Karla Rivershaw, Head of Marketing
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