Inspired by the launch of Noggin Notes and The Upsurge (subscribe at the bottom of the page), I thought it was about time we hyped up some of our favorite marketing newsletters from other companies. The three we’ve selected are genuinely what we love to read at Turtl and whether you’re looking for some newsletter examples to help inspire your own, or you just want to breathe a little life into your inbox, these newsletters get the Turtl seal of approval.
The Daily Carnage is number one on our list of favorite newsletter examples. Its lighthearted tone and variety of different elements make it a great resource for any marketer. And the best part? There’s a new one every working day (the name gave it away already, huh?)
This newsletter lists some of the most interesting external content from around the web:
They also share recommendations of different tools and podcasts they come across:
But our favorite section in this quirky marketing newsletter has to be their “ADS FROM THE PAST” category:
How could you resist opening up this newsletter every day when it contains gold like this?
The Daily Carnage has a devout following of marketers. Their Facebook page is an extremely active place where marketers come to discuss issues, ask for advice, and share industry knowledge.
People want substance. With the amount of newsletter content people are subject to every day, fluff doesn’t cut it. The Daily Carnage is a marketing newsletter that actually gives marketers real info, tools, and resources they can use.
Because their newsletter content is so practical, people value the email. This keeps them coming back for more and encourages them to share it with their friends and colleagues. The strong social media integration with the newsletter also works really well here, nurturing existing subscribers and attracting new ones.
As a small company selling new technology, we’re the perfect fit for CB Insights’ target audience. But even if that doesn’t fit you the same way, there’s a reason this is one of our top newsletter examples. True to its word, this newsletter consistently delivers the freshest technology news straight to your inbox:
The newsletter also links to valuable research (often free) that can be a great source of inspiration for creating your own content:
But our favorite thing about this business newsletter is how they sign it off in the most gloriously “unprofessional” way:
I love you
With over 600,000 subscribers, there are plenty of happy recipients out there. See for yourself:
While The Daily Carnage promotes almost exclusively external content that’s separated from the agency behind the business newsletter, CB Insights more heavily promotes their own content and business. Their newsletter drives traffic to their website and research and encourages readers to start a free trial:
Which method is best? It completely depends on your brand, audience, and content needs. If you produce a lot of content that doesn’t get a huge number of reads, this could give it a valuable boost. Similarly, if you’d rather build your brand with a newsletter that collates a wider, more diverse range of content, then that’s totally fine too.
I think the important takeaway from this is that even though this is very much a business newsletter, the language they use is casual, chatty, and emotive. Go on, tell your subscribers you love them.
The Hustle is a daily marketing newsletter packed full of great content. They recently reached 700,000 opens in one week and it’s easy to see why people are so passionate. The Hustle is definitely a more long-form marketing newsletter, with complete pieces of content contained within the email:
Despite the fact that their style is a lot more text-heavy than the other newsletters listed, their light comedic tone makes sure everything is still easy and fun to read:
Unlike the other two newsletters, they do feature a fair amount of sponsored content, but it’s always clearly labeled so you’re aware:
More than 1 million people are subscribed to The Hustle. It’s an absolute titan in terms of marketing newsletters.
— Robyn Young (@robyncyoung) November 14, 2016
I get a lot of daily business/news digests, but find @Hustle_Says to be the perfect intersection of informative, witty, and timely.
— scott belsky (@scottbelsky) March 16, 2017
I really like the fact that The Hustle is something you can spend a decent chunk of time reading through. It’s a lot more work for the creators for sure, but lengthier newsletter content encourages your readers to engage with you for longer.
Longer engagement is longer exposure to your brand. Including these self-contained stories and mini-articles in your marketing newsletter turns it into a piece of thought leadership content, rather than linking out to other pieces.
91% of B2B marketers rated email newsletters as “important” or “extremely important” to their content marketing distribution efforts in a Content Marketing Institute study. It’s still one of the most effective ways to reach your target audience – 99% of us check our emails every day, with many opening that inbox as many as 20 times a day.
But it’s not all sunshine and rainbows. It’s competitive out there, with 53.49% of emails sent classified as spam.
The 2019 DMA Insight report identified the top three reasons people unsubscribe from a business newsletter:
Building a business newsletter that works is no walk in the park. Clearly The Daily Carnage, CB Insights, and The Hustle are all very different and yet all manage to still be very successful. There’s no singular “best practice” to follow here. If you can take certain elements from these newsletter examples that work with your resource and vision, and then apply it to your brand, you know you’re at least following some of the principles that underpin these awesome marketing newsletters. The rest is just experimentation!
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