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We could only track the blog in Google Analytics but we couldn't track PDFs – which was a shame because we had valuable PDF assets gated with a form

Headshot of Laetitia Catta Cegid Head of Content Marketing

Laetitia Catta

Head of Content Marketing , Cegid

Our case study library is scaling fast. We film our customers explaining how Turtl has improved their content marketing, so we can use these success stories across various marketing materials – and we’re constantly gathering quotes from customers too.

This type of content helps build engaging and authentic case studies presented as real-life success stories. Content like this is powerful at the bottom of the funnel – the stage where people are seriously considering your brand – giving social proof that can tip leads towards conversion

Headshot of Lia Young, Product Marketing at Turtl

Lia Young

Product Marketing , Turtl

Gating is a contentious issue but essential for lead generation. Next, focus on delivering a personalized content journey that sparks a relationship. In B2B lead generation, you’ll gather high-intent leads from the start if you’re serving relevant content – so use reader and journey analysis to direct your lead magnet content

Headshot of Jane Robathan Content Marketing Manager Turtl

Jane Robathan

Content Marketing Manager, Turtl

The general advice when using a form for lead capture is to reduce resistance and keep it short. But you can find out more about your audience once they’ve downloaded your content by using strategic quizzes, surveys, and polls inside the piece. We can dive into individual engagement analytics in Turtl, which not only helps us segment audiences for personalized content experiences, but also gives our Sales team sharper intel

Headshot of Roan Bentley Digital Marketing Manager Turtl

Roan Bentley

Digital Marketing Manager, Turtl

We used to qualify a content-generated lead, send them to our sales team, and the lead would often have no recollection of the content they originally downloaded. When it's Turtl content they've read, they clearly remember it because it's so different from other formats out there, which helps our sales team in their conversations.

Headshot of Navin Kumar VP Marketing Analytics and Customer Insights

Navin Kumar

Vice President, Marketing Analytics and Customer Insights, Frost & Sullivan

Test

Engagement is the holy grail of effective content marketing. You can have the best content in the world, but if nobody is reading it, consuming it, or sharing it, it's not going to move the needle for your business.

Moz

SEO masters, Moz

Today, it's all about a personalized approach. It should come as no surprise then that one of the cornerstones of successful conversion optimization is personalization. Utilizing data analytics, RevOps professionals can identify customer preferences, behaviors, and pain points.

Armed with this knowledge, businesses can personalize their marketing messages, product offerings, and customer support, leading to higher engagement and conversions. This takes extra effort because it demands multiple channels, multiple engagement techniques, multiple funnels, multiple campaigns, and typically more time and resources. But believe me, the ROI on this is HUGE!

Debra Paul

Director of Sales Operations, Orange EV

Transitioning over to Turtl has meant that we are able to provide a far more elegant solution in terms of user experience, whilst at the same time becoming greener and more sustainable by reducing the need for print.

Simon Backer

Product Marketing Manager, Origin Global

As we delve into the realm of modern B2B marketing strategies, three significant themes have come to prominence: personalized and targeted marketing, advanced marketing automation, and the rise of content marketing.

Winterberry Group

Outlook for B2B Marketing: A Market In Transformation,

When you understand your customers, you can engage them with marketing that offers them value and drives performance. The key to success lies in the use of first-party data — one of the hallmarks of any digitally mature business. This is information that is specific to your business and that customers willingly provide. When used in the right way, it allows marketers to understand and predict their customers’ individual needs, reaching them with relevant and meaningful messaging.

Dunya van Troost and Katherine Armstrong

, Think with Google

We’ve never had quantifiable data like this that I can take to executives and prove the value of what we’re doing.

Gareth Scragg

Marketing Director , Leading Edge Forum

I would advocate being wary of intent data providers. Instead focus on creating relevant, niche content for your ICPs, and then distribute this across core channels to build your own first-party data set, from which you can infer buying intent, rather than pay someone to do that (usually not very effectively) for you.

We've been using Turtl to do exactly this over the past three months, integrated into our own Workbooks CRM platform, and it's been a game changer in terms of lead flow and pipeline creation.

If 2023 was the year of hype around GenAI, 2024 will see B2B brands actively using GenAI to support content production. However, brands will need to ensure that they have the right tools and governance in place to avoid inadvertent legal and ethical harms like copyright infringement, perpetuation of biases, and sharing false information.

Claire Davidson headshot

Claire Davidson

Executive Strategy Director, Twogether

There’s a huge wave of authentic, user-generated content (UGC), heavily influenced by TikTok. It’s all about keeping it real and a bit rough around the edges, which frankly, a lot of people are loving. I’ve seen big brands adopting this UGC style, particularly in partnerships, because it’s relatable and it’s what grabs the audience’s attention.

James Hilditch headshot

James Hilditch

Creative Director and Founder , BearJam

Audience engagement data from interactive content shows you exactly who is interested in what. You can get smart with these kinds of insights. See what your best opportunities are. Start with the successful segments like SQL or closed. What did they read and interact with?

Once you have an idea of the type of content that brings the most pipeline success, use that intelligence as a basis for your lead magnets.

Headshot of Jane Robathan Content Marketing Manager Turtl

Jane Robathan

Content Marketing Manager, Turtl

Frictionless omnichannel experiences allow organizations to not only provide customers with more purchase and fulfillment options but also enable customers to quickly switch engagement methods in case of channel disruption. This enables marketing leaders to better protect business-critical revenue streams.

Matt Moorut

Principal Analyst , Gartner Marketing

Make sure to do your research before diving into content creation. When you understand your audience, you’ll cover truly impactful topics that resonate with the right people. The key to generating high-intent, high-value organic traffic is a data-backed content strategy.

Kirsten headshot

Kirsten Eskicioglu

Content Writer, Turtl

Driving performance of your content is at the core of what Turtl offers, and as such the analytics we collect on your reader engagement is a critical part of delivering this value.

Headshot of Jonny Soakell Sales Engineering Director at Turtl

Jonny Soakell

Sales Engineering Director , Turtl

To nurture leads effectively, you need to understand their pains. Focusing on the breakdown of those problems and providing education on how to best solve them helps to build trust between you and your prospects.

Afterward, your job is to show that your solution is the right one and prove that you're capable of what you've promised you can do.

Chris Carpenter

Acquisition Marketing Manager , Turtl

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Headshot of Liam McGrory from Willis Tower Watson

Liam McGrory

Marketing Director, Willis Towers Watson

Marketers presenting demand content as PDFs are missing out on intelligence that shortens sales cycles. We’ve reached a point where critical content can deliver deeply personalized experiences. Personalized lead gen and retention content, user-led content journeys, and individual reader data will help demand marketers reach segments at all stages of the funnel.

We’re living with personalized experiences whether shopping online or listening to music. Now really is the time to make sure all of your content delights with relevance.

Headshot of Jane Robathan Content Marketing Manager Turtl

Jane Robathan

Content Marketing Manager, Turtl

I think Turtl’s personalization features are the real sweet spot for us. It’s great for outreach because you can quickly build a piece of content and then automate it so that every recipient sees a personalized video on the cover page, for example. Having all of these custom elements appear automatically throughout the document is really powerful on a one-to-many scale. 

Deanne Crocker

Former Marketing Manager, Punch! ABM

What’s important is that backlinks should come from a valuable source. You don’t necessarily only want to earn backlinks from any site with high domain authority, it’s better they come from relevant pages or terms you’re trying to gain genuine, worthwhile traffic from. 

A link from a niche source might be more valuable than having “empty” links with no anchor text in a viral campaign.

Headshot of Roan Bentley Digital Marketing Manager Turtl

Roan Bentley

Digital Marketing Manager, Turtl

One thing that will never change in marketing is the connection between audience pain points and value. The more you understand your audience, the better product you can build and the better content you can use to build affinity and educate that audience.

We looked at all your competitors. We went through trials and tests with all of them but none of them quite matched what we wanted in terms of striking the right balance between having enough creative fluidity and having consistency in the platform.

Darren Carter

Marketing Manager, Morgan Sindall

Thought leadership has become crucial for executives in choosing a B2B partner. The issue is that many companies just don’t realize how important it is. While they are inundated with content, thought leadership consumers don’t think most of what they see is of extremely high value.
But when done right – built on rigorous research, deft argument framing, and relevant narratives written from the customer's perspective – executives will rely on thought leadership content even more to inform their business decisions

headshot of Alan Alper

Alan Alper

Principal & Chief Operating Officer, Buday Thought Leadership Partners

Unlike the typical scoring out of 100, I use a ‘Golden Number’ of 10 points, which would make the lead an MQL and ready to be passed along to our Sales team.

This could be achieved in one action; for instance – if they visit 10 of our web pages – that behavior shows considerable interest in the product, so they are assigned 10 points and instantly become a marketing-qualified lead.

Jenny Howe

Head of Marketing Operations, Turtl

I use an online behavioral and engagement model rolled into one, focusing more on how a potential lead engages with our content and online engagement. This allows me to understand how familiar a potential lead is with our service and brand.”
With this data, our Sales teams can be more direct and accurate in their messaging to potential customers, minimizing the risk of wasted time or over-explaining subjects they may already have good knowledge of.

Jenny Howe

Head of Marketing Operations, Turtl

A successful lead scoring model requires consistent feedback and buy-in from both the Sales and SDR teams.
All scores should be reviewed each quarter by Marketing and Sales in conjunction with conversion analysis to ensure your lead scoring model is producing the highest quality, sales-ready lead.

Jenny Howe

Head of Marketing Operations, Turtl

I use a combination of known reader data, and content insights extracted from each Turtl Doc, to score prospect’s interest level or sales readiness.

Jenny Howe

Head of Marketing Operations, Turtl

I manage lead scoring systems at Turtl and make sure we understand a lead’s intent and efficiently turn marketing qualified leads (MQLs) into sales qualified leads (SQLs).
Our goal is to help the Sales team prioritize those people who are further down the sales funnel. It’s not just better for you but for the leads themselves. If Sales understand where the lead is in their journey, it allows them to be more direct and accurate in their messaging.
Ultimately, lead scoring not only saves your team time but saves the business money by not wasting resources on dead-end leads.

Jenny Howe

Head of Marketing Operations, Turtl

It’s not the best content that wins.
It’s the best-promoted content that wins.

Andy Crestonidia

Co-founder and CMO, Orbit Media

Traditional marketing talks at people.
Content marketing talks with them.

Doug Kessle

Co-founder and Executive Creative Director, Velocity Partners

When we create something, we think
will our customers thank us for this?

Anne Handley

Chief Content Officer of MarketingProfs and Co-founder, ClickZ.com

We’re having to rethink our approach to communication to ensure we can communicate effectively with our colleagues. Whilst we had a digital approach before, we must utilize this even further to encourage collaboration.

Headshot of Laura Edwards

Laura Edwards

Former Head of Internal Communications, Marsh Commercial

Even in the midst of massive global uncertainty, people will still leave a company if they don’t feel valued

Headshot of Former Head of Internal Communications

Emma Tucker

Former Head of Internal Communications, Temenos

People look to thought leaders for a reason. They say something new, exciting, breakthrough, or unexpected. Be bold. Get behind what you’re saying and say it with conviction. It’s okay to be controversial.

Headshot of Nicole France, Director of Content at Contently

Nicole France

Director of Content at Contentful, and former Head of Thought Leadership at Cisco, Contentful

We often associate the idea of thought leadership with big consulting companies, like McKinsey, Accenture, or Deloitte, for example. It's an extremely useful approach for all kinds of companies though. Consider, for example, Moderna, an industry leader in the development of mRNA vaccines and therapies (starting long before Covid). The company uses its insights to help educate everyone from physicians and regulators to patients and consumers on what mRNA is and how related therapies impact human health. 

But thought leadership isn't limited to major innovations and B2B companies. It's also used effectively by brands selling everything from mattresses to financial services. In these cases, the focus is usually on educating potential customers on what they're buying and how they should go about it. 

Bombas, for example, makes the conversation about its mission — helping people in need — an integral part of the customer experience. Bombas is one leader in a movement among a growing number of companies to do good in the community in visible and proactive ways. They're promoting awareness and inspiring all kinds of people to take action. And they also happen to make great socks

Headshot of Nicole France, Director of Content at Contently

Nicole France

Director of Content at Contentful, and former Head of Thought Leadership at Cisco, Contentful

People look to thought leaders for a reason. They say something new, exciting, breakthrough, or unexpected. Be bold. Get behind what you’re saying and say it with conviction. It’s okay to be controversial.

I define thought leadership as creating a conversation that informs and shapes people's thinking.

Headshot of Nicole France, Director of Content at Contently

Nicole France

Director of Content at Contentful, and former Head of Thought Leadership at Cisco, Contentful

The continual development of the platform is massive. We’re continually seeing new things, new developments - even down to new widgets and how to use them. So, there’s an allowance for us to ask for developments within the platform and to see those things on the roadmap.

Darren Carter

Marketing Manager, Morgan Sindall

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Hannah Dennett

Communications Manager, Mind

Turtl became more than just a content tool, it became a collaboration tool as well. It saved us money and time, and also increased overall employee satisfaction.

Faith Wheller

Director EMEAR, Cisco

Utilizing Turtl has allowed us to distribute and track one of our biggest annual projects. Providing back-end data analytics and user habits has allowed us to improve our annual report year over year. We look forward to further amplifying our annual project in various ways using more Turtl document features in the future.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Turtl's unique content platform allows us to deliver highly effective and scalable ABM and targeted Partner Marketing Programs that drive measurable results. We do this on a regular basis with a broad range of clients in different sectors. Content is key and Turtl with their personalization capability and obsession with performance is a fantastic platform and partner.

Mike Boogaard

Chief Revenue Officer, Momentum ITSMA

I’ve had a really great experience working with my Turtl team. They’re available to answer any questions pretty much immediately - whether it’s a meeting or I shoot them an email!

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual PDFs. It makes people want to read more, and therefore provide us with their data in order to do so.

Hannah Dennett

Communications Manager, Mind

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Laetitia Catta

Head of International Content Retail & HCM, Cegid

Turtl has become a key strategic pillar for driving our ABM content engine forward. Its interactive and visual features have greatly enhanced client engagement. Through personalization, we have achieved a notable 35% decrease in bounce rate compared to similar thought leadership across our website. These insights validate that we have the right tool to effectively reach our audience with precisely tailored messages at the opportune moments.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

Before, we had our website and we were using PDFs but we weren’t understanding who was engaging with what and you couldn’t get a whole lot of data out of that. This was a huge deciding factor - not only that it’s cool and visual - but the data aspect.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

Turtl just gives us another way of being able to capture what customers find engaging beyond how they’re using the website or in conversation. You can actually see where they spend time and it’s a lot more granular. It’s another way to measure and improve how we communicate externally.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

It’s the first thing on our summit website - we get sign-ups, we generate leads, and we can understand on the backend who’s reading it and for how long through Turtl’s analytics.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

We’ve had a lot of sign-up success with Turtl over the past year, without doing too much scale.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

It’s been very successful, not just for marketing but for our sales counterparts have really appreciated the tool, and we’ve got some really good feedback from it.

Jordan Kologe

Senior Product Marketing Manager, Veeva

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Jordan Kologe

Senior Product Marketing Manager, Veeva

Turtl just enables me to industrialize sales when I’ve got no resource.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

The best bit for me - because I’m personalizing - through the analytics, I can see the moment that person has read the document and, interestingly, I can then see when that document has been forwarded on to other people and consumed.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

Turtl brings a better standard of quality and speed to serving our customers’ needs.

Darren Carter

Marketing Manager, Morgan Sindall

Before we would be subjective about what it was like, we’d decide if it was good or not. We don’t need to do that because we can see in plain sight how that content is performing. That data is vital. If we see something isn’t performing to our benchmarks, we can change it and we can change it mid-campaign.

Darren Carter

Marketing Manager, Morgan Sindall

I can make content look great at pace. In a world where content demand is high and we’ve got to meet tight deadlines, the acceleration compared to what we were using before is incomparable.

Darren Carter

Marketing Manager, Morgan Sindall

We looked at all your competitors. We went through trials and tests with all of them but none of them quite matched what we wanted in terms of striking the right balance between having enough creative fluidity and having consistency in the platform.

Darren Carter

Marketing Manager, Morgan Sindall

We were guessing about how our content was performing. So, now, [Turtl] just brings science to it. From my point of view, it’s actually created incredible discussions with directors. They want to know how it’s performing.

Darren Carter

Marketing Manager, Morgan Sindall

We were desperately searching to measure ourselves better as a marketing team. Nowadays, with Turtl, we’re really open to how we’re performing and it enables us to change what we’re doing.

Darren Carter

Marketing Manager, Morgan Sindall

Turtl is a great example of a platform that really enables us to connect with our audience, hold them for longer, and to showcase some of the things that we’re doing. We want to bring value to our audience.

Darren Carter

Marketing Manager, Morgan Sindall

It provides all of this backend information that really showcases the business impact of a document, how it’s utilized by different business groups within the company, and then all of the analytics that tracks prospective clients and clients that re-engage with us. Having the ability to show that to our internal business groups is huge.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Not only is it content marketing, but it really is the metrics and tracking to really be able to provide impact to our business.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

It works really well for our client testimonials, case studies, product information - there are just so many ways to utilise the different features within Turtl to apply it to whatever marketing collateral we need.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Engagement-wise, readability-wise; it’s boosted us to the next level for all of the collateral that we’re able to create within Turtl.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

There are so many different ways to customize and format Turtl Docs, it’s super easy to use because there are built-in templates that Turtl works with us to create.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case

Chief Marketing Officer, Redstor

As Turtl’s first-ever customer, I have utilized the platform within 4 different businesses. It’s an absolute game-changer in terms of content production, reader engagement, and gaining useful, actionable insights. I can’t recommend Turtl enough.

Gareth Case

Chief Marketing Officer, Redstor

We actually use Turtl’s analytics to tailor our meetings with clients. If someone has spent a long time reading the report we sent them, the meeting will be more of a discussion. If we see that they’ve barely glanced at it, we know we’ll have to put in extra effort and prep work.

Jane Geiger

Global Client Lead, EI Advisory

Since Turtl Docs exist on a URL, it’s a much more collaborative process between us and our clients. We can just hop in and find the latest version waiting for us.

Jane Geiger

Global Client Lead, EI Advisory

It's nice to put something different out there which is interactive and fun. Personally, I like differentiating between surf and immerse pages when I send out links of what someone should read. And I know our MIP team enjoy crafting personalization quizzes to boost interaction and capture data.

At the time, it was a much smaller team with fewer resources looking to make impactful content with the limited resources and people we had.

A large goal of the work we produce, like guides, is to turn prospects into customers. We have actually had a lot of success with content libraries of infographics and webinar recordings within Turtl Docs. So we certainly lean on Turtl for our content to have a longer shelf life.

You don't have to be a graphic designer to produce something that looks great.

Edward Williamson

Content Marketing Manager, IR Magazine

The average amount of time it takes to produce a piece of content in Turtl has been decreased compared to using the Adobe suite to make PDFs.

Edward Williamson

Content Marketing Manager, IR Magazine

Having to use web analytics just doesn't give you the same sort of readership information that Turtl gives you.

Edward Williamson

Content Marketing Manager, IR Magazine

Turtl makes it really easy to create and measure document impact on our audience. As an active user of this platform for the past 2 years, I can testify this is the best way to leverage reader attention.

Sakinatou Seyifou

Digital Marketing Manager, ManpowerGroup

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell

Graphic Designer, ManpowerGroup

Whenever we have even the slightest issue, someone from the customer success team is on hand right away.

Davide Gaeta

Head of UK Digital Marketing, BNP Paribas Real Estate UK

With the results we’ve seen from our flagship paper, we’ll be looking to adopt Turtl for all our reports in the future.

Benjamin Cawthray

Global Thought Leadership Director, Kantar Worldpanel Division

The lack of tracking within a PDF means we have no idea if someone opens it or not, let alone how long they spend reading it.

Catherine Carmen

Institutional Marketing Manager, T. Rowe Price

Turtl is a godsend for marketing!

Jeffrey Toh

Creative Design Project Manager, Cisco

We have reduced the production time of content by weeks, if not months in some cases, as this is a self-service tool.

Kay Armstrong

Audience Campaign Manager, Cisco

Turtl is a conduit for us to project a crisper brand message to market, and this has very much manifested in stakeholder feedback.

Kristina Menzefricke

Marketing and Corporate Communications Director (Europe), Frost & Sullivan

When legislation changes or there's a new government announcement, we used to have to upload a live PDF onto our system, make comments on what needs to change, then send it to design for review. That would take a few days, which doesn't sound like a lot, but it's a long time for information to be wrong. Now we have Turtl, we can make those changes within hours of that announcement and feel confident that the most updated version is the only version available.

Marian Cole

Brand Marketing Specialist, Lexus UK

Turtl's analytics show us exactly what's working and what isn't. The fact that you can see how each individual section is performing helps us spot areas for improvement so we're continuously producing better brochures.

Marian Cole

Brand Marketing Specialist, Lexus UK

The way that Turtl documents are structured lets people navigate more autonomously to what they actually care about. This has allowed us to create really specific CTAs that give them the next obvious step in their journey based exactly on what they've chosen to read.

Marian Cole

Brand Marketing Specialist, Lexus UK

People are reading articles in Turtl for four or five minutes on average. It’s impressive! It tells me people are sitting and reading what we put out there.

Tim Burton

Global Communications Lead, The Leprosy Mission

Turtl doesn’t help you to save time. It helps you to optimize your time.

Tim Burton

Global Communications Lead, The Leprosy Mission

Our proposals were all done in Powerpoint and looked like they were straight out of the '90s.

Annika Kiestra

Senior Marketing Manager, Informa Markets

The editorial sponsorship has been by far the most popular, with clients eager to see their content in Turtl's dynamic interactive format.

Andrew Burrows

Head of Content, Insights, and Analytics, Informa Connect

Sometimes as designers we complicate our lives a bit trying to come up with ideas and solutions, but Turtl is a very intuitive tool - easy and fun to use. I’m sure that for me, and the other designers in the Kantar team, Turtl has helped us a lot in the creation of our materials and has given us a greater reach with the public we want to impact.

Joselyn Ruiz

Global Senior Designer, Kantar

Turtl is a joy to use. For someone who has no design or marketing experience, I have been amazed at how easy it is to develop professional-looking resources very quickly. It is intuitive so that often you don’t need to use the tutorials but when you do they are engaging and informative. Love it.

Karen Shaw

Physical Activity Senior Officer, Mind

Lexus really prides itself in brand experience, so we knew we needed to modernize our digital brochure experience. Then Turtl came along with this modern, digital format that's grounded in reader psychology and UX.

Marian Cole

Brand Marketing Specialist, Lexus UK

We’ve had a platinum experience from the Turtl team, from the very first conception point through to post-purchase with the aftercare and continuing support and training.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

The support that we’ve got from Turtl has been tremendous. I would say I’ve worked with a lot of vendors and been treated as clients, but rarely do we ever get treated as partners.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

We’re using Turtl for building out paid campaigns through LinkedIn to nurture our audience. We find it’s a really unique way to share content when you need something that catches someone’s eye. It’s a fun and easy way of engaging with your audience.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

The insights that Turtl generates is key to helping us create engaging, relevant, interesting content which can be shared with readers over a prolonged period of time.

To drive registrations [to Veeva’s yearly summit], we put together a Turtl Doc that was able to send a highly customized version of a speaker introduction, along with a built-in sign-up form. We received 10-15% of registrations directly through the Turtl Doc.

Jordan Kologe

Senior Product Marketing Manager, Veeva

Through Turtl we can easily identify new revenue opportunities and leads which are passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

I haven’t had an integration between multiple tools - that our company uses - that is as seamless as Turtl.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

The backend for data and the analytics have been huge for us. To be able to track different users, downloads, reads, and views gives us insight into our audience and our potential clients which has been hugely beneficial to our sales team.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Thanks to Turtl's analytics insights, we were able to adjust our content and CTA positioning accordingly, resulting in a high engagement rate from our readers. Other teams have also started using Turtl to share news and content with our dealer network and key stakeholders.

Melanie Minetti

Head of Dealer and Direct, Kia UK

We really wanted our brochures to provide the same experience you would expect from Lexus. Reading about a car in a PDF document just doesn't do that.

Marian Cole

Brand Marketing Specialist, Lexus UK

Turtl’s Personalization Engine simplifies content personalization at scale by enabling quick and easy configuration of interactive, modular content – all without requiring design or coding skills. The teams sharing the content can then effortlessly personalize it in seconds, without having to worry about creating or editing the central documents

Headshot of Ella Stocker Product Manager Turtl

Ella Stocker

Product Manager, Turtl

I think Turtl’s personalization features are the real sweet spot for us. It’s great for outreach because you can quickly build a piece of content and then automate it so that every recipient sees a personalized video on the cover page, for example. Having all of these custom elements appear automatically throughout the document is really powerful on a one-to-many scale

Headshot of Deanne Crocker former Marketing Manager Punch ABM

Deanne Crocker

former Marketing Manager, Punch! ABM

Turtl empowers its customers to drive their reader engagement to the next level with tailored content to the target audience. Personalization can be easily set up to drive ABM at scale, creating custom material from user selections, file upload or even automatically driven from a CRM /Marketing automation tool to provide the full streamlined experience

Headshot of Jonny Soakell Sales Engineering Director at Turtl

Jonny Soakell

Sales Engineering Director , Turtl

Turtl has been an extremely vital tool for the ABM team at Jabra…Using Turtl's personalisation Engine, we are now able to generate highly engaging, customized customer-facing documentation in minutes, rather than hours. We have seen the amount of time it takes to deliver a piece of content decrease by about 80-90%, giving us time to focus on delivering additional value to our account teams and customers.

Jamie King

Account Based Marketing Manager, Jabra

The general advice when using a form for lead capture is to reduce resistance and keep it short. But you can find out more about your audience once they’ve downloaded your content by using strategic quizzes, surveys, and polls inside the piece. We can dive into individual engagement analytics in Turtl, which not only helps us segment audiences for personalized content experiences, but also gives our Sales team sharper intel

Headshot of Roan Bentley Digital Marketing Manager Turtl

Roan Bentley

Digital Marketing Manager, Turtl

Gating is a contentious issue but essential for lead generation. Next, focus on delivering a personalized content journey that sparks a relationship. In B2B lead generation, you’ll gather high-intent leads from the start if you’re serving relevant content – so use reader and journey analysis to direct your lead magnet content

Headshot of Jane Robathan Content Marketing Manager Turtl

Jane Robathan

Content Marketing Manager, Turtl

Our case study library is scaling fast. We film our customers explaining how Turtl has improved their content marketing, so we can use these success stories across various marketing materials – and we’re constantly gathering quotes from customers too.

This type of content helps build engaging and authentic case studies presented as real-life success stories. Content like this is powerful at the bottom of the funnel – the stage where people are seriously considering your brand – giving social proof that can tip leads towards conversion

Headshot of Lia Young, Product Marketing at Turtl

Lia Young

Product Marketing , Turtl

We could only track the blog in Google Analytics but we couldn't track PDFs – which was a shame because we had valuable PDF assets gated with a form

Headshot of Laetitia Catta Cegid Head of Content Marketing

Laetitia Catta

Head of Content Marketing , Cegid

We used to qualify a content-generated lead, send them to our sales team, and the lead would often have no recollection of the content they originally downloaded. When it's Turtl content they've read, they clearly remember it because it's so different from other formats out there, which helps our sales team in their conversations.

Headshot of Navin Kumar VP Marketing Analytics and Customer Insights

Navin Kumar

Vice President, Marketing Analytics and Customer Insights, Frost & Sullivan

Intent data is useful as it identifies people researching your solution. But you need to know what to do with this data. What's become more powerful is an organization's ability to accurately score leads by adding higher-net-worth data to their CRM, and using it to recognize those in the market who are ready to buy, using engagement behaviour to identify intent

Chris Carpenter

Acquisition Marketing Manager , Turtl

For us, measuring the impact of marketing materials is as important as creating good content. This access to analytics is precisely why we use Turtl for our marketing materials. Powerful, engaging content marketing is all about personalization and relevance. The ability to figure out through data what is working with the viewers and driving more engagement plays a huge part in ensuring our content marketing strategy delivers a strong return on investment.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Migrate a site and forget to 301 redirect the URLs. URLs build value from keywords, backlinks, and other factors, changing them without redirecting is a critical failure for SEO and it happens ALL the time.

Buy spammy backlinks. Google has done work recently reducing spam. So avoid buying backlinks from dodgy dealers.

Delete content just “because”. If an SEO has designed your content structure, there’s probably a reason behind it. Deleting paragraphs you don’t like, or deleting entire blog posts you don’t think fit your current audience, is a drastic move to do without consulting someone.

Remove internal links. Often clients will change the links in their header and footer to suit the visitor of the homepage. They should just be aware that those links do speak to search engines about what content they consider important—and removing them may impact results. Especially, if removing an internal link creates an orphan page, which often happens with product pages.

1. Update old content. Most content isn't very well optimized, and even content that was once optimized will need a refresh every year to ensure it's still competitive and adaptive to changes in search. I've seen blogs 2x in traffic without adding a single piece of new content, that's the power of updates

Assuming you already have a library of content on your blog, there are two things you can do that'll accelerate traffic this month

There’s no great mystery to getting started with backlinks. First, you have to define what a good backlink looks like to your company - which sites do you want to target? Do you want to set domain rating or organic traffic limits? As with everything in content marketing, I’d always focus on quality over quantity. Then it’s simply a case of finding websites that match your rules and approaching them! You can try all sorts of backlink plays, but for starters, I’d always look at customers, partners, and your LinkedIn network.

Cognism’s SEO team spends 10% of its time on backlink outreach (10% of a roughly 40-hour week = 4 hours each per week). That’s a good amount of time to dedicate to it if you don’t have unlimited resources at your disposal. We track any backlinks secured on a Google sheet and use Asana tasks to provide weekly updates on progress.

Joe Barron

Senior Content Manager, Cognism

One thing that will never change in marketing is the connection between audience pain points and value. The more you understand your audience, the better product you can build and the better content you can use to build affinity and educate that audience. Always start with your audience and then backtrack into keyword research. I'd suggest never doing either keyword research or content planning in isolation

There's no question in my mind about the ROI of content marketing. I've seen it generate millions in value for every SaaS company I've worked at

Increasingly, your content needs to build a rapport with your prospects. Your voice and tone – that is, the way your brand’s writing sounds – play a big role in differentiation, and help your reader to feel what you’re like to work with

Headshot of David McGuire, Creative Director at Radix

David McGuire

Creative Director, Radix

To unlock the potential of those who advance the world

Helping our clients create the future

To help our clients make distinctive, lasting, and substantial improvements in their performance and to build a great firm that attracts, develops, excites, and retains exceptional people

To help our clients make distinctive, lasting, and substantial improvements in their performance and to build a great firm that attracts, develops, excites, and retains exceptional people

To help our clients and our people excel. We are one of the world's leading business advisory organizations. Our size, strength and resources will help us carry out our mission now and in the future

Becoming the world's largest bank by market capitalization

Headshot of John Stumpf CEO 2005 Wells Fargo

John Stumpf

CEO, 2005, Wells Fargo

To become the world's premier financial services company.

Headshot of Sandy Weill, CEO 1998 Citigroup

Sandy Weill

CEO, 1998, Citigroup

To become the world's most admired bank by 2015.

Headshot of Ken Lewis, CEO 2004 Bank of America

Ken Lewis

CEO, 2004, Bank of America

(Your value proposition is)...the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy.

Content drives demand. But there is a catch – average content might generate leads, but you need compelling, useful, and persuasive content to drive true demand. The most successful demand generation leaders are partnering closely with content and comms teams to shape strategy and messaging, collaborate on creation, distribution, and optimization, feedback metrics and impact, and create aligned targets to support shared revenue goals.

Kate Terry

Head of Demand Generation, Unily

As content budget has been declining, it gave my team a chance to step up and explore some of their creative skills. By training some of those individuals into learning those skills, it saved us money and also increased overall employee satisfaction.

Faith Wheller

Director EMEAR, Cisco

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Catherine Dogra

Head of Digital Marketing, Informa Connect

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Helping our clients create the future

Thought leadership has become crucial for executives in choosing a B2B partner. The issue is that many companies just don’t realize how important it is. While they are inundated with content, thought leadership consumers don’t think most of what they see is of extremely high value.
But when done right – built on rigorous research, deft argument framing, and relevant narratives written from the customer's perspective – executives will rely on thought leadership content even more to inform their business decisions

Alan Alper

Principal & Chief Operating Officer, Buday Thought Leadership Partners

Testimonials

[Turtl] brings a better standard of quality and speed to serving our customers’ needs.

Darren Carter

Marketing Manager, Morgan Sindall

Turtl became more than just a content tool, it became a collaboration tool as well. It saved us money and time, and also increased overall employee satisfaction

Darren Carter

Marketing Manager, Morgan Sindall

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Thought leadership has become crucial for executives in choosing a B2B partner. The issue is that many companies just don’t realize how important it is. While they are inundated with content, thought leadership consumers don’t think most of what they see is of extremely high value.
But when done right – built on rigorous research, deft argument framing, and relevant narratives written from the customer’s perspective – executives will rely on thought leadership content even more to inform their business decisions

Thought leadership has become crucial for executives in choosing a B2B partner. The issue is that many companies just don’t realize how important it is. While they are inundated with content, thought leadership consumers don’t think most of what they see is of extremely high value.
But when done right – built on rigorous research, deft argument framing, and relevant narratives written from the customer’s perspective – executives will rely on thought leadership content even more to inform their business decisions

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There's no question in my mind about the ROI of content marketing. I've seen it generate millions in value for every SaaS company I've worked at

Turtl has become a key strategic pillar for driving our ABM content engine forward. Its interactive and visual features have greatly enhanced client engagement. Through personalization, we have achieved a notable 35% decrease in bounce rate compared to similar thought leadership across our website. These insights validate that we have the right tool to effectively reach our audience with precisely tailored messages at the opportune moments.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

The best bit for me - because I’m personalizing - through the analytics, I can see the moment that person has read the document and, interestingly, I can then see when that document has been forwarded on to other people and consumed.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

As content budget has been declining, it gave my team a chance to step up and explore some of their creative skills. By training some of those individuals into learning those skills, it saved us money and also increased overall employee satisfaction.

Faith Wheller

Director EMEAR, Cisco

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Turtl has revolutionized sales and marketing in PatientSource.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

We know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

It's that two-way, digital content that's really valuable.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

For Marketing Managers like myself, you can create content so fast.

Darren Carter

Marketing Manager, Morgan Sindall

The dashboard is easy to analyze, and it looks great.

Darren Carter

Marketing Manager, Morgan Sindall

We were guessing about how our content was performing. So, now, [Turtl] just brings science to it.

Darren Carter

Marketing Manager, Morgan Sindall

Turtl is a great example of a platform that really enables us to connect with our audience, hold them for longer, and to showcase some of the things that we’re doing.

Darren Carter

Marketing Manager, Morgan Sindall

Turtl became more than just a content tool, it became a collaboration tool as well. It saved us money and time, and also increased overall employee satisfaction

Darren Carter

Marketing Manager, Morgan Sindall

[Turtl] brings a better standard of quality and speed to serving our customers’ needs.

Darren Carter

Marketing Manager, Morgan Sindall

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It’s not the best content that wins.
It’s the best-promoted content that wins.

Andy Crestonidia

Co-founder and CMO, Orbit Media

It’s not the best content that wins.
It’s the best-promoted content that wins.

Andy Crestonidia

Co-founder and CMO, Orbit Media

To nurture leads effectively, you need to understand their pains. Focusing on the breakdown of those problems and providing education on how to best solve them helps to build trust between you and your prospects.

Afterward, your job is to show that your solution is the right one and prove that you're capable of what you've promised you can do.

Chris Carpenter

Acquisition Marketing Manager , Turtl

Intent data is useful as it identifies people researching your solution. But you need to know what to do with this data. What's become more powerful is an organization's ability to accurately score leads by adding higher-net-worth data to their CRM, and using it to recognize those in the market who are ready to buy, using engagement behaviour to identify intent

Chris Carpenter

Acquisition Marketing Manager , Turtl

Performance marketing

Performance marketing

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Understanding how their content is performing and maximizing investments to generate more pipeline and revenue.

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Understanding how their content is performing and maximizing investments to generate more pipeline and revenue. Understanding how their content is performing and maximizing investments to generate more pipeline and revenue. Understanding how their content is performing and maximizing investments to generate more pipeline and revenue. Understanding how their content is performing and maximizing investments to generate more pipeline and revenue.

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