09 Oct 2023

Google Analytics

09 Oct 2023

Analytics

Google Analytics provides a standard tracking script that allows you to effortlessly monitor and analyze reader behavior. With custom event tracking you can monitor specific interactions and events across your content to inform continued marketing strategies and content performance.

09 Oct 2023

Adobe Analytics

09 Oct 2023

Analytics Marketing automation Sales engagement

Adobe Analytics allows you to manage and analyze data from customizable lead capture forms embedded in your content. With standard tracking scripts and custom event tracking, Adobe Analytics surfaces valuable insights into user behavior and engagement.

09 Oct 2023

Microsoft Dynamics

09 Oct 2023

Analytics

With Microsoft Dynamics, you can use lead capture URL functionality to identify known readers and enrich your customer or prospect profiles. This returns a holistic view of your audience’s interactions to empower personalized marketing and sales efforts for enhanced customer experiences.