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GDPR, what is it all about?

9th October 2017

GDPR, what is it all about?

Estimated reading time
1 minute

GDPR or General Data Protection Regulation. If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term.…

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8 buyer questions your sales enablement efforts need to answer

10th September 2020

8 buyer questions your sales enablement efforts need to answer

Estimated reading time
4 minutes

 Sales enablement teams have the dual responsibility of making sure that salespeople have: The resources the buyers they’re talking to want in order to make…

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What is status quo bias and how can your sales narrative overcome it

29th September 2020

What is status quo bias and how can your sales narrative overcome it

Estimated reading time
3 minutes

Winning new business is a complicated task. There are at least six questions your prospects will want convincing answers to (find more on those here). But…

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The benefits of getting personal

13th February 2020

The benefits of getting personal

Estimated reading time
2 minutes

The Splash, issue 2, is here, and this time it’s personal. Skip straight to the magazine here. Whether you spend your days wading through code…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

Estimated reading time
2 minutes

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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Create better content with psychographic segmentation

20th August 2019

Create better content with psychographic segmentation

Estimated reading time
7 minutes

Whether it’s Pepsi vs Coke, chunky vs smooth peanut butter, or skimmed vs whole milk, we just can’t seem to agree on anything. And let’s…

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