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Rebranding yourself: Building firmwide credibility

19th June 2019

Rebranding yourself: Building firmwide credibility

Estimated reading time
4 minutes

Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director – Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…

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3 marketing newsletter examples to live by

31st January 2020

3 marketing newsletter examples to live by

Estimated reading time
5 minutes

Inspired by the launch of Noggin Notes and The Upsurge (subscribe at the bottom of the page), I thought it was about time we hyped…

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10 rules for excellent content creation

18th January 2019

10 rules for excellent content creation

Estimated reading time
1 minute

Content marketing, once the darling of digital marketers everywhere, has had a tough time in recent years. As practitioners failed to achieve the results promised…

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What is sales enablement? And how to do it better

7th April 2020

What is sales enablement? And how to do it better

Estimated reading time
3 minutes

Sales enablement definition: Sales enablement is the process of equipping sales teams with the resources that they need to effectively close deals. Its goal: to…

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5 ways to enable a sales team stuck at home

1st April 2020

5 ways to enable a sales team stuck at home

Estimated reading time
6 minutes

Is your sales team sitting at home waiting for the world to go back to normal? Not on your watch. In chaotic times like these…

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Turtl joins the HubSpot App Marketplace

25th May 2020

Turtl joins the HubSpot App Marketplace

Estimated reading time
2 minutes

Turtl joins the HubSpot App Marketplace May 25, Boston Today, Turtl announced that it is now listed in the HubSpot App Marketplace. App Partners are…

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Turtl