ON-DEMAND WEBINAR

Judge buyer intent and influence B2B decisions

If only we could read our prospect’s minds and use that information to judge their intent and influence their decisions.

It turns out that with a combination of the right tools and understanding the principles of how our minds work, we can.

What you’ll learn in this webinar:

  • How people in B2B make decisions and how to influence motivation
  • How does this relate to the content that you produce, and what are the main barriers stopping content from being successful?
  • How certain content formats reveal buyer motivations, pain points, and product interests – essentially turning curiosity into intent
  • How to maximize your content for high-intent prospects
  • How does this influence revenue, ROI, and opportunity generation in the pipeline?

Watch on demand