Prafull Sharma, Founder of content marketing agency LeadsPanda and author of the One-Page Content Marketing Blueprint, shares tips for B2B sales enablement that puts the buyer front and center.

Years ago, most brands viewed sales enablement as a way to engage customers only in certain phases of their purchase journey. Now, more businesses understand the important role that quality content plays in all stages of the customer’s journey, especially the sales process.

What's B2B sales enablement?

Content for B2B sales enablement

6 ways to win at B2B sales enablement

Customers expect informative content at various stages of their journey. The people who know what they want best are your sales reps.

However, without adequate materials sales reps can do little to nothing to ensure that prospects convert. Your content marketing team needs to create pieces that resonate with the needs of your sales reps who seek to satisfy the queries and concerns of prospects.

That’s where collaboration and communication with your sales team, leading to the creation of quality sales enablement content, comes in.

Follow my tips, you'll ensure your sales team has the resources they need to answer prospects’ questions, provide value, and turn them into paying customers.

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