Use these free and freemium SEO tools to audit your site, find keyword trends or volume, and spy on your competition. You don’t need to pay to get started with SEO.

The best free SEO tools available now

#1 Google Trends

Allowing you to compare up to five topics and keyphrases, Google Trends is a useful tool that reveals a high-level overview of search terms and associated breakout trends across regions and countries.

#2 Answer the Public

To help users find the content they need quickly, you can find out which questions are being asked with third-party tools like Answer the Public. This app scrapes users’ questions in real-time by topic and geolocation – giving you detailed charts showing the most popular searches happening online. The free version is enough to get great insights.

#3 Ahrefs

Sign up for the free Ahrefs Webmaster Tools Account to audit your site for SEO issues and access a dashboard showing bug fixes, site health, and external and internal link crawling. The Site Explorer function surfaces data on backlinks and keyword rankings.

#4 Moz

Moz offers a free 30-day trial that includes a site audit, page rank tracking, link and keyword research, and content optimization recommendations.

#5 Semrush

Sign up for a free account with Semrush and access keyword tracking for up to 10 keywords, do 10 keyword searches (with 10 results) per day, and audit your site. You can also access limited competitor research, get content optimization recommendations, post from social media, and measure performance. For 7 days, you can access Pro and Guru services for multiple pages, keywords, and projects.

#6 Keywords Everywhere

Add the free Chrome extension and you’ll gain global trend data for keywords – including long-tail keyword volume results – as you browse.

#7 Screaming Frog

Will crawl your URL and check for broken links, duplicate content, site structure and even analyze title tags and meta descriptions. Super handy for large site audits and general housekeeping.

#8 Ubersuggest

This free all-in-one SEO tool will not only audit your site and give you keyword suggestions, it also allows you to audit your backlinks, and conduct a competitor analysis among other features.

#9 Similarweb

Use the free suite of tools or sign up for a 7-day free trial to try this suite of digital tools. Offering similar services as Semrush, Similarweb is considered better for medium to large organizations.

Better SEO results for content marketing

If you’d like to learn more about best-practice content creation, creating high-quality content, and how to get your content found and read, we can help you.