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Using behavioral economics to power your marketing strategies

10th August 2022

Using behavioral economics to power your marketing strategies

Estimated reading time
4 minutes

Behavioral economics focuses not only on the what and how of consumer behavior, but also on the why. Even more importantly, the theory draws heavily…

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Content format matters: Turtl vs web pages, print, and PDF

3rd August 2022

Content format matters: Turtl vs web pages, print, and PDF

Estimated reading time
6 minutes

As digital experiences boom, professionals without design or coding expertise can feel left behind. Your documents need to take readers on a journey of discovery,…

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Expert tips for overcoming barriers to content personalization

27th July 2022

Expert tips for overcoming barriers to content personalization

Estimated reading time
8 minutes

Last week, we sat down with 4 marketing experts to discuss the psychology of personalization and some of the most common barriers to making it…

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Turtl Throwback Topic: Content research holds the key to grabbing (and holding) your audiences’ attention

25th July 2022

Turtl Throwback Topic: Content research holds the key to grabbing (and holding) your audiences’ attention

Estimated reading time
4 minutes

At Turtl, we put a lot of time, effort, and energy into exploring the psychology and science of content. We’ve made countless blog posts, newsletters,…

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Effective cost-cutting for marketers: the art of doing more with less

20th July 2022

Effective cost-cutting for marketers: the art of doing more with less

Estimated reading time
7 minutes

When discussing effective cost-cutting for marketers, we must start with the obvious; the last few years have been rough for businesses. In an attempt to…

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Turtl Throwback Topic: Striking the perfect balance between fast and slow content creation

18th July 2022

Turtl Throwback Topic: Striking the perfect balance between fast and slow content creation

Estimated reading time
5 minutes

At the beginning of 2020, we explored fast vs slow content, and the impact each can have on your marketing campaigns. As 2023 inches closer…

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