Lauren is a freelance writer and adept content strategist who enjoys getting playful with copy and demystifying tech jargon.

Before taking the plunge and going freelance, Lauren accumulated extensive experience working at AQA. During her 14-year stint, she explored various content roles, including working as a Campaign Content Manager.

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02 Apr 2024

Ready, aim, fire! We’re talking all things targeted leads. Includes 5 steps to ge...

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28 Mar 2024

Lead generation examples that dramatically increased conversion rates....

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26 Mar 2024

Why first-party data is everything now...

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18 Mar 2024

What is lead prospecting, why does it matter, and how do you do it? This guide will...

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11 Mar 2024

Craft stellar content marketing for financial services with our guide. Discover whi...

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04 Mar 2024

Use engagement data and generate quality leads from the outset....

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28 Feb 2024

Does data help marketers spin more effective yarns?...

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26 Feb 2024

Content marketing serves many purposes but there’s one particularly crucial for b...

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22 Feb 2024

Thinking of target specific high-value accounts instead of individual leads? Read t...

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19 Feb 2024

Get the scoop on the hottest data-driven marketing trends of 2024. Can you guess wh...

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14 Feb 2024

Lead generation is the heartbeat that pumps leads through the sales funnel - keepin...