Capture and hold attention, invite discussion with real-time interactions, and gate wherever and however you want to. Improve lead generation using data from Turtl Analytics and dive further into popular themes.

Turtl AI benchmarks and prompts better content performance, so you always create thought leadership that lands well.

10x

reader engagement

positive brand sentiment

lead generation

Interactive features

Foster real-time interactions and deepen engagement

Speed to market

Reduce production costs and timescales by up to 90%

Increase engagement

Proven to outperform webpages and PDF

Easy to navigate

Readers can explore content and revisit specific chapters

Actionable insights

Turtl Analytics reveal reader behaviors and topics of interest

Distribute with ease

Share across key channels to maximize reach

Capture more leads

Flexible gating options capture and centralize leads

On-brand always

Easily create cohesive thought leadership

Why use Turtl?

0 %

reduction in production costs Turtl vs PDF

Cisco + Turtl

0 %

increase in global lead generation

Frost & Sullivan + Turtl

0 x

subscribers using Turtl vs PDF

Telenet + LeadFabric + Turtl

Create stand-out thought
leadership content

See what your content can do - convert one of your existing PDFs to a Turtl Doc.

Upload a PDF

Trusted by businesses of all sizes

How to create thought leadership Docs in 6 steps

Lock down your branding

Create your custom brand theme using your style guidelines – from colors to fonts to flourishes – to create perfectly branded thought leadership content.

Time to start creating

Jump into the editor. Start from scratch, use a template, or upload an existing thought leadership PDF to get started.

Make it interactive

Dynamic polls, charts, and video encourage connection with the content experience, keeping your audience engaged for longer. Add an optional (or compulsory!) form to your Doc to capture leads and keep tabs on reader behaviors.

Share your thought leadership content

Hit ‘publish’, choose a URL, tweak privacy settings, and share your thought leadership content across channels. Customers use Turtl’s flippy GIF to boost click-through rates.

Track engagement and iterate

Do more of what works. Identify key intent signals and convert more reads to leads. Delve deeper into which topics, features, or elements of your thought leadership content drive the most engagement.

Generate and nurture leads

Maximize value by using thought leadership content for lead capture campaigns. Trigger events from Turtl and improve lead scoring models, automate content journeys for lead nurture programs and use Turtl Analytics to direct future thought leadership.

See what you could create

Visit our community showcase to see what you could create in Turtl without design or coding skills

Deloitte: Digital equity

Professional services Report

Kantar: Global beauty report 2023

Media Report

GiveSmart: Fundraising assessment travel plans

Technology Whitepaper

Proofpoint: New perimeters, issue 6

Technology Magazine

ManpowerGroup: Employment outlook survery 2024

Professional services Report

Morgan Sindall: Project Spotlight, University of Gloucester

Industrials Case study

Capgemini: What matters to today’s consumer

Technology Report

KPMG: Next frontier in Law

Professional services Magazine

Slalom: AI’s most powerful prompt

Technology Whitepaper

Investment20/20: Celebrating 10 years

Financial services Newsletter

Unit4: Top 9 CIO considerations

Technology Thought leadership

EY: Transform in tech

Professional services Magazine

Hear from our customers

With the results we’ve seen from our flagship paper, we’ll be looking to adopt Turtl for all our reports in the future.

Benjamin Cawthray

Global Thought Leadership Director, Kantar Worldpanel Division

The insights that Turtl generates is key to helping us create engaging, relevant, interesting content which can be shared with readers over a prolonged period of time.

Liam McGrory

Marketing Director, Willis Towers Watson

Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual PDFs. It makes people want to read more, and therefore provide us with their data in order to do so.

Hannah Dennett

Communications Manager, Mind

Explore other content types

Interactive whitepapers

Online magazines

Sales proposals

Research reports

Product guides

Digital
eBooks

More about Turtl

Guide

Rethinking thought leadership

Research shows thought leader content creators must up their game to consistently deliver high-value content. Find out what B2B firms need and where creators need to level up.

Improve your thought leadership game

Topics

Which types of marketing collateral are right for you?

From brand awareness to lead generation, here’s a quick look at high-level marketing goals, and marketing collateral examples that help achieve them.

Marketing collateral

Resource

Thought leadership strategies for lead generation

Should thought leadership play a role in your B2B lead generation strategy? Absolutely. From lead generation ideas to monitoring performance - it’s all here.

Thought leadership strategies

Goal

Demand generation

Transform white papers and research reports into engaging, interactive top-of-funnel content. Focus on reaching and building credibility with your ICP.

Creating demand with content

Lead by example with interactive thought leadership content

Create innovative thought leadership content to tackle the hottest industry topics, build credibility, and grow your business.

Why create digital thought leadership?

Want to improve personal brand sentiment by 5x and content engagement by 84%? You need to publish in Turtl.