In the first episode of our series, we unpack 'hyperabundance' and the implication it has on our marketing efforts. Alex posits the correct response is to not just to rethink our strategies, but to rethink what a strategy consists of. And gives a poignant reminder about the importance of authenticity.
One ABM asset isn't enough for the whole buying committee
Every stakeholder in the room wants something different from the same asset. See the two-layer brief that turns one piece of content into a version built for each of them.
