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Pattern Interrupt

RSAT_Landing-Page-Website_Madhav-Bhandari

About the episode

In this episode we dig into "how do we go viral" is a question nobody can act on, but "what pattern is our category following, and how do we interrupt it" is a job you can hand a team on Monday morning.

 

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A comic book, a billboard and 100 Big Mac kits, these campaigns broke the usual pattern
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