turtl_logo_tb

The MQL Industrial Complex

RSAT_Landing-Page-Website_Kerry-Cunningham

About the episode

In this episode we dig into the realities of B2B buying, what Kerry's research actually shows, including preliminary findings from the new Buyer Experience study.  

 

Listen on

Youtube

Listen on

Spotify

Listen on

Apple Music

Explore more episodes

Real Seekers After Truth
Alex M H Smith
Listen now
Chris Walker
Listen now
Oren Greenberg
Listen now

More about Turtl

There's magic hidden in your data
Get the report
11 ways to make your ABM content data-driven

Stop guessing what accounts want. Use account, intent and engagement data to decide what to create, who it’s for and how to prove it drives pipeline.

Data-driven content marketing for ABM

85%

win rate on proposals

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

peoplesafe_v2_tb
First, second or third party? Making sense of intent data

Most buyers research without ever filling in a form. This compares nine intent data providers and shows what your own content engagement can reveal.

Intent data providers
Buyer intent data rarely fails for the reason you think
Why your intent signals aren't working