In this episode we explore one of the most seismic changes on the horizon: AI + the 'Frequency Era'. The next scarce resource isn't knowledge, it's frequency and there are 12 human capacities that AI can't replace.
One ABM asset isn't enough for the whole buying committee
Every stakeholder in the room wants something different from the same asset. See the two-layer brief that turns one piece of content into a version built for each of them.
