Platform
meet-hatch-ai-nav

Turtl's Revenue AI Agent

Meet Hatch
Use Cases
Teams
8x8-case-study-nav

$1M+ in new revenue closed

Learn how
Revenue, The Turtl Way
Turtl in the wild
turtl-kantar-case-study

550% increase in revenue

Learn how
LEARN
COMPANY
revenue-gap-cover

How to close the gap between content and revenue

Get the report

    FOLEON VS. PATHFACTORY

    A deep dive into content experience platforms for B2B growth

    foleon-vs-pathfactory_v2
    Contents

    Choosing your content intelligence powerhouse

    Today’s B2B marketers are under pressure to prove content ROI. It’s no longer enough to publish and hope. You need performance insight, personalization at scale, and content that contributes directly to pipeline and revenue.
     
    Foleon and PathFactory are two recognized players helping to modernize the content experience. But while both offer value, their strengths differ significantly:
     

    • Foleon excels in fast, scalable creation of on-brand, interactive content formats.

    • PathFactory specializes in serving and optimizing content journeys using behavioral intelligence.

    Choosing between them depends on your priority: rapid content creation and visual impact, or smarter orchestration and buyer journey optimization.

    But there’s a third option that brings both together under one revenue-focused platform (spoiler alert - it's Turtl!) Stay tuned to the end for more on that...

    Foleon: Interactive content creation and publishing

    Foleon empowers teams to produce digital-first documents with interactive, brand-safe design. Its drag-and-drop editor makes it easy to create visually rich content, from reports and magazines to proposals and landing pages.

    Key Capabilities

    Strength Description
    Content editor Easy-to-use drag-and-drop interface for non-designers
    Template-driven brand governance Helps maintain consistency across teams
    Interactive formats Supports rich media like videos, animations, quizzes
    Publishing flexibility Produces microsites, content hubs, whitepapers, more
    Design focus Strong emphasis on aesthetic polish and creative control

    Foleon is best suited to marketing teams looking to scale the production of branded digital experiences without constant design dependency.

    PathFactory: AI-Powered content journeys

    PathFactory helps marketers maximize the impact of existing content by delivering smarter experiences across buyer journeys. It uses behavioral data to sequence and serve content based on user engagement and intent.

    Key Capabilities

    Strength Description
    Content intelligence Tracks engagement and behavior across assets
    AI-driven recommendations Dynamically serves next-best content
    Journey mapping Optimizes delivery based on where buyers are in their journey
    Engagement insights Measures performance by asset, visitor, and journey stage
    Content library integrations Uses your existing PDFs, blogs, videos, etc.

    PathFactory is ideal for revenue teams who want to understand what content accelerates pipeline and use data to orchestrate intelligent content journeys.

    Where Turtl comes in

    Turtl offers a new category of solution: the Revenue Content Platform. It combines the strengths of Foleon and PathFactory in a single, end-to-end platform that helps marketing teams create, personalize, analyze, and optimize content, all with revenue in mind.

    Turtl is purpose-built to help marketers close the revenue gap: the disconnect between content investments and business outcomes. Unlike traditional tools focused on volume or vanity metrics, Turtl is built for:

    Capability Why it matters
    AI-powered content creation Speed up production of high-impact, on-brand content
    Personalization at scale
    		 Engage every account or contact with relevant experiences
    Intent signals and behavioral data
    		 Surface what’s working and double down on it
    Deep analytics
    		 Go beyond clicks to understand what drives pipeline
    Embedded revenue recommendations
    		 Turn content insight into action across GTM teams

    Turtl combines

    • Foleon’s ease of creation and interactivity

    • PathFactory’s intelligence and buyer journey optimization

    • With something neither offers: direct visibility into revenue outcomes

    Real results

    -> 90% faster content production (Cisco)

    -> 2x increase in leads (Informa Connect)

    -> 567% MQL growth (Redstor)

    Smarter content, stronger revenue

    Whether you're building interactive assets or optimizing content journeys, both Foleon and PathFactory offer important capabilities. But if your goal is to prove and grow revenue impact from your content, Turtl brings creation, personalization, intelligence, and GTM activation together in one platform.

    Don’t settle for content that just looks good or content that just gets clicks. Choose content that earns its place in your pipeline.

    Choose Turtl.

    Ready to turn your content into revenue?

    If you're serious about making your content work harder for your business, it’s time to see what a Revenue Content Platform can do.

    Book a demo to discover how to:
    ✅ Create content 90% faster
    ✅ Personalize at scale
    ✅ Unlock insights that drive pipeline
    ✅ Prove ROI from every asset

    Book a demo
    a-cute-anthropomorphic-turtle-wearing-tie-compr