Platform
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HOW TO CLOSE THE GAP BETWEEN CONTENT AND REVENUE

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Use Cases
Teams
turtl-kantar-case-study

550% INCREASE IN REVENUE

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Revenue, The Turtl Way
Turtl in the wild
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85% WIN RATE ON PROPOSALS

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COMPANY
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80X CTA ENGAGEMENT

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PATHFACTORY VS TURTL

Which platform drives
more revenue?

Turtl goes beyond content intelligence. Our platform helps you create, personalize and optimize your content to drive more pipeline and revenue.

Book a demo Turtl platform
Turtl vs Pathfactory

WHY THE BEST MARKETERS CHOOSE TURTL OVER PATHFACTORY

Unlike Pathfactory, which tracks engagement, Turtl turns engagement into revenue with patented personalization and deep revenue insights. Create, personalize, and optimize—all in one platform built for maximum impact.

Turtl 🐢

Focus

Makes every piece of content a revenue driver.

How?

Personalization at scale, revenue insights, actionable AI-powered optimizations

Pathfactory 🚨

Focus

Content engagement analytics

How?

Tracking clicks, reads shares and other engagement metrics 

TURTL VS PATHFACTORY FEATURE COMPARISON

Features

Turtl 

PathFactory 

Content Creation 

Fully interactive, psychology-backed content across the buyer journey

Traditional landing pages and PDFs with AI-driven pathways
Personalization

Deep personalization engine that delivers thousands of unique, relevant content experiences at scale

AI-based recommendations but limited interactive personalization
Engagement Insights

Captures 1,251 behavioral events per reading session to surface deep insights

Tracks basic engagement, consumption and time spent on content
Revenue Impact Tracking

Pipeline & revenue-influenced reporting to prove content ROI

Content journey tracking, and some influenced revenue attribution
Sales & Marketing alignment

Deep CRM/MAP integrations to help sales teams prioritize high-intent leads

Primarily a marketing-focused tool with limited sales enablement capabilities
Content Optimization

AI-driven recommendations to improve content impact based on real engagement data

Automated content recommendations but without deep revenue insights

WHY TURTL WINS

If you're serious about closing the revenue gap, Turtl is the only choice.

While Pathfactory focuses on content intelligence, Turtl helps you create, personalize, analyze, and optimize content for revenue growth.

Create content that converts

PathFactory helps marketers keep audiences engaged, but engagement alone doesn’t guarantee pipeline growth. Turtl ensures that every content interaction is a step toward revenue, with in-depth behavioral insights that tell you what’s working—and what’s not.

Personalization that scales with precision

With Turtl’s patented personalization engine, you can generate thousands of tailored content variations at scale—ensuring every audience gets a relevant, high-impact experience. PathFactory recommends content, but doesn’t provide the deep personalization needed to maximize conversions.

Actionable insights that connect content to revenue

Tracking engagement is great, but understanding why certain content drives results is even better. Turtl’s advanced behavioral analytics and AI-powered recommendations help marketers optimize their content for maximum pipeline impact—PathFactory offers insights but lacks direct revenue attribution.

Experiences that drive outcomes

Turtl’s format is scientifically crafted to enhance memory retention, engagement, and action. Unlike static PDFs or passive web pages, Turtl’s interactive format keeps prospects immersed—and moving toward a purchase decision.

More pipeline and revenue 388 x 291 home-personalize-v2 home-optimize-v2 Capture and nurture leads 1 micro UI

REVENUE CONTENT WORKS

See how Turtl is helping marketers turn content into revenue gold. Our clients aren’t just creating content, they're closing the revenue gap, scaling pipeline, and driving measurable business impact.
Can Pathfactory do that?

See our impact

567%

increase in marketing qualified leads

Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.

60%

increase in global lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

2×

more leads generated with revenue content

Our engaging format and flexible configuration for gating empowered Informa to double the number of leads generated from using our platform.

Turtl in the wild

REVENUE CONTENT IN THE WILD

The old way of doing content isn’t cutting it anymore, and more content isn’t the answer. More strategic content is.

See what top marketers are creating with Turtl.

See Turtl in the wild

STOP COUNTING CLICKS. START REVVING UP REVENUE.

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WHAT OUR CUSTOMERS SAY

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Testimonials headshot Catherine Dogra
Catherine Dogra Business Lead, Informa Connect

We have reduced the production time of content by weeks, if not months.

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

Read me

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment. 

Learn more