PATHFACTORY VS TURTL
Which platform drives
more revenue?
Turtl goes beyond content intelligence. Our platform helps you create, personalize and optimize your content to drive more pipeline and revenue.

WHY THE BEST MARKETERS CHOOSE TURTL OVER PATHFACTORY
Unlike Pathfactory, which tracks engagement, Turtl turns engagement into revenue with patented personalization and deep revenue insights. Create, personalize, and optimize—all in one platform built for maximum impact.
Turtl 🐢
Focus
Makes every piece of content a revenue driver.
How?
Personalization at scale, revenue insights, actionable AI-powered optimizations
Pathfactory 🚨
Focus
Content engagement analytics
How?
Tracking clicks, reads shares and other engagement metrics
TURTL VS PATHFACTORY FEATURE COMPARISON
Features |
Turtl |
PathFactory |
Content Creation |
Fully interactive, psychology-backed content across the buyer journey |
Traditional landing pages and PDFs with AI-driven pathways |
Personalization |
Deep personalization engine that delivers thousands of unique, relevant content experiences at scale |
AI-based recommendations but limited interactive personalization |
Engagement Insights |
Captures 1,251 behavioral events per reading session to surface deep insights |
Tracks basic engagement, consumption and time spent on content |
Revenue Impact Tracking |
Pipeline & revenue-influenced reporting to prove content ROI |
Content journey tracking, and some influenced revenue attribution |
Sales & Marketing alignment |
Deep CRM/MAP integrations to help sales teams prioritize high-intent leads |
Primarily a marketing-focused tool with limited sales enablement capabilities |
Content Optimization |
AI-driven recommendations to improve content impact based on real engagement data |
Automated content recommendations but without deep revenue insights |
WHY TURTL WINS
If you're serious about closing the revenue gap, Turtl is the only choice.
While Pathfactory focuses on content intelligence, Turtl helps you create, personalize, analyze, and optimize content for revenue growth.
Create content that converts
PathFactory helps marketers keep audiences engaged, but engagement alone doesn’t guarantee pipeline growth. Turtl ensures that every content interaction is a step toward revenue, with in-depth behavioral insights that tell you what’s working—and what’s not.
Personalization that scales with precision
With Turtl’s patented personalization engine, you can generate thousands of tailored content variations at scale—ensuring every audience gets a relevant, high-impact experience. PathFactory recommends content, but doesn’t provide the deep personalization needed to maximize conversions.
Actionable insights that connect content to revenue
Tracking engagement is great, but understanding why certain content drives results is even better. Turtl’s advanced behavioral analytics and AI-powered recommendations help marketers optimize their content for maximum pipeline impact—PathFactory offers insights but lacks direct revenue attribution.
Experiences that drive outcomes
Turtl’s format is scientifically crafted to enhance memory retention, engagement, and action. Unlike static PDFs or passive web pages, Turtl’s interactive format keeps prospects immersed—and moving toward a purchase decision.


REVENUE CONTENT WORKS
See how Turtl is helping marketers turn content into revenue gold. Our clients aren’t just creating content, they're closing the revenue gap, scaling pipeline, and driving measurable business impact.
Can Pathfactory do that?
567%
increase in marketing qualified leads
Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.

REVENUE CONTENT IN THE WILD
The old way of doing content isn’t cutting it anymore, and more content isn’t the answer. More strategic content is.
See what top marketers are creating with Turtl.
STOP COUNTING CLICKS. START REVVING UP REVENUE.
WHAT OUR CUSTOMERS SAY
Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.
Lauren Fitzgerald
Senior Strategist, Nielsen
As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.
Catherine Dogra
Business Lead, Informa Connect
We have reduced the production time of content by weeks, if not months.
Kay Armstrong
Global Marketing Director, Cisco
Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!
Laetitia Catta
Head of Content Marketing, Cegid
We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.
Liam McGrory
Marketing Director, Willis Towers Watson
Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.
JeeYoung Wenglikowski
Senior Global Marketing Manager, KellyOCG
The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.
Jane Ha
Senior Marketing Manager, Kantar Worldpanel
With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.
Russell Webb
Marketing Campaigns Manager, Peoplesafe
MORE ABOUT TURTL
OVER 85% WIN RATE ON PROPOSALS
Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.
CLOSE THE REVENUE GAP
Discover how to solve the biggest problem impacting your marketing performance and pipeline.
550% INCREASE IN REVENUE
See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.
WHAT IS REVENUE CONTENT?
Learn how to build a bridge between your marketing and return on investment.