TURTL VS PATHFACTORY

Which platform drives
more revenue?

Turtl goes beyond content intelligence. Our platform helps you create, personalize and optimize your content to drive more pipeline and revenue.

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WHY DO MARKETERS CHOOSE TURTL
OVER PATHFACTORY?

B2B marketers choose Turtl because it turns passive readers into active leads. Unlike PathFactory, which primarily tracks engagement on static files, Turtl transforms the content itself into a conversion engine.

Turtl Focus

Makes every piece of content a revenue driver.

How?

Personalization at scale
Actionable AI-powered optimizations
Revenue insights and attribution
(Influenced revenue, number of deals influenced, hidden opportunities, topic engagement)

Pathfactory Focus

Content aggregation and engagement analytics.

How?

Content hubs
Binge-reading tracks
Consumption metrics
(Tracking clicks, reads shares and other engagement metrics)

HOW DO TURTL AND PATHFACTORY COMPARE ON KEY FEATURES?

The main difference is that Turtl offers native content creation and deep, scalable personalization, whereas PathFactory relies on uploading third-party assets like PDFs and landing pages.

Tour Turtl

Features	Turtl	PathFactory
Content creation ->	Fully interactive, psychology-backed content across the buyer journey	Traditional landing pages and PDFs with AI-driven pathways
Personalization ->	Deep personalization engine that delivers thousands of unique, relevant content experiences at scale	AI-based recommendations but limited interactive personalization
Engagement insights ->	Captures 1,251 behavioral events per reading session to surface deep insights	Tracks basic engagement, consumption and time spent on content
Revenue impact tracking ->	Pipeline & revenue-influenced reporting to prove content ROI	Content journey tracking, and some influenced revenue attribution
Sales and marketing alignment ->	Deep CRM/MAP integrations to help sales teams prioritize high-intent leads	Primarily a marketing-focused tool with limited sales enablement capabilities
Content optimization ->	AI-driven recommendations to improve content impact based on real engagement data	Automated content recommendations but without deep revenue insights

WHY TURTL WINS

If you're serious about closing the revenue gap, Turtl is the only choice.

While PathFactory focuses on content intelligence, Turtl helps you create, personalize, analyze, and optimize content for revenue growth.

Which platform offers better analytics and insights?

Turtl offers superior analytics by capturing over 1,200 behavioral events per session. PathFactory offers insight via standard engagement tracking, but lacks direct revenue attribution.

Engagement is great, but understanding why certain content drives results is even better, and Turtl connects specific content interactions directly to pipeline and revenue influence.

Can you create content within PathFactory?

No, PathFactory is a content distribution tool, meaning you must create content elsewhere (like PDFs) and upload it. Turtl is a content creation platform that uses scientifically crafted, interactive formats to enhance memory retention, engagement, and action.

Turtl or PathFactory, who handles personalization better?

Turtl leads in personalization with a patented engine capable of generating thousands of tailored content variations at scale. PathFactory is limited to recommending existing content assets rather than personalizing the content experience itself.

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WHAT RESULTS CAN COMPANIES EXPECT WITH TURTL?

Companies using Turtl report significant increases in lead generation and pipeline velocity compared to traditional content methods. Our clients aren’t just creating content, they're closing the revenue gap, scaling pipeline, and driving measurable business impact. Can PathFactory do that?

View case studies

567%

increase in marketing qualified leads

Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.

60%

increase in global lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

2×

THE BOTTOM LINE:
TURTL VS PATHFACTORY

If your goal is simply to organize existing PDFs and track who clicks them, PathFactory is a functional tool. However, if you need to close the revenue gap, create high-performance interactive content, and prove ROI, Turtl is the only choice. Stop counting clicks and start prioritizing revenue with Turtl’s creation, personalization, and optimization platform.

TURTL VS PATHFACTORY FAQS

What is the main difference between Turtl and PathFactory?

The main difference is that Turtl is a content creation and personalization platform that builds interactive revenue content assets, whereas PathFactory is a content intelligence platform used to distribute and track existing static assets like PDFs.

Which platform is easier for my team to adopt?

Turtl is generally easier for marketing and sales teams because it removes the design bottleneck. Its no-code editor allows content marketers to build (and update) professional assets quickly and easily. PathFactory is often heavier to implement, primarily targeting marketing ops teams who need to configure complex content tracks and integrate them with existing libraries.

Which platform is better for lead generation?

Turtl is better suited for lead generation due to its personalization at scale capabilities and interactive formats, which have been proven to drive higher conversion rates (e.g., Redstor saw a 567% increase in MQLs with Turtl).

Can Turtl replace PathFactory?

Yes. Because Turtl handles the creation, personalization, distribution, and analytics of content, it offers a more complete solution for the buyer journey than PathFactory’s distribution-only model.

How do Turtl's analytics differ from PathFactory's?

PathFactory tracks consumption (time on page, assets viewed). Turtl goes deeper by tracking reader behavior inside the document (read times per section, interaction with polls/widgets) and mapping that behavior directly to revenue and pipeline influence.

WHAT OUR CUSTOMERS SAY

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Lauren Fitzgerald Senior Strategist, Nielsen

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Catherine Dogra Business Lead, Informa Connect

We have reduced the production time of content by weeks, if not months.

Kay Armstrong Global Marketing Director, Cisco

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Laetitia Catta Head of Content Marketing, Cegid

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Liam McGrory Marketing Director, Willis Towers Watson

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Jane Ha Senior Marketing Manager, Kantar Worldpanel

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Russell Webb Marketing Campaigns Manager, Peoplesafe

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline.

Read me

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment.

Learn more

Platform

Speed. Insight. Real impact. This is Hatch.

Use Cases

Teams

$1M+ in new revenue closed

Revenue, The Turtl Way

Turtl in the wild

550% increase in revenue

LEARN

COMPANY

How to close the gap between content and revenue