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HOW TO CLOSE THE GAP BETWEEN CONTENT AND REVENUE

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Use Cases
Teams
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550% INCREASE IN REVENUE

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Revenue, The Turtl Way
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85% WIN RATE ON PROPOSALS

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COMPANY
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80X CTA ENGAGEMENT

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MAKE IT PERSONAL
FOR EVERYONE.

Deliver hyper-personalized content to 1000s of contacts or accounts in minutes. The result? More leads, sales, loyal customers. And more revenue.

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Trusted by hundreds of companies worldwide
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PERSONALIZATION WITH ZERO BOTTLENECKS

Turtl’s patented Personalization Engine makes it easy to create tailored content for thousands of contacts, fast. Go beyond names and logos with scalable customization based on each reader’s interests, role, or industry.

Perfect for ABM, campaigns, and sales outreach.

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THE NUMBERS SAY IT ALL

Done right, personalized content boosts reader engagement by 84%. See how Turtl can transform your business.

Case studies

90%

faster production

Create high-quality content in a fraction of the time. Brands like Cisco cut production timelines by up to 90% - freeing teams to focus on what moves the needle.

80x

higher CTA performance

Lexus boosted call-to-action conversions by 80x with personalized, interactive content that truly connected with buyers.

85%

win rate on proposals and bids

Peoplesafe used Turtl to achieve an 85% win rate on their bids and proposals using intent data and personalization to increase relevance for their prospects. 

THE PERSONALIZATION ENGINE

Personalize by account, job title, industry, and more - as a proven way to generate higher reader engagement. There are four types of content personalization based on the data source you choose:

 

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Internal forms

Complete a form to create personalized proposals, brochures and deck leave-behinds. Typically used by SDRs, sales, and partner teams.

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Reader forms

Let readers build their own content experience by answering on-screen questions and prompts. Perfect for websites and social media.

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File upload

Upload customer data via a .csv file to generate personalized documents at scale for marketing campaigns, ABM activity, and client reporting.

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Client database

Integrate Turtl with your systems, using an API, to automate personalization at an unlimited scale – for marketing programs and customer reports.

WHAT OUR CUSTOMERS SAY

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Testimonials headshot Jordan Kologe
Jordan Kologe Senior Product Marketing Manager, Veeva

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

FREQUENTLY ASKED QUESTIONS

How does Turtl’s Personalization Engine work?

Turtl’s patented Personalization Engine dynamically generates unique content experiences at scale. It pulls in CRM, MAP, or other first-party data to tailor each Turtl Doc based on audience attributes like job title, industry, account or any other known data property. Unlike static rule-based personalization, Turtl adjusts content in real-time based on engagement and intent signals.

Can I personalize Turtl Docs at scale, or is it a manual process?

Turtl enables true at-scale personalization. With dynamic tokens, API integrations, and AI-driven content variations, you can generate thousands of unique, hyper-relevant content experiences in minutes, no manual editing required.

How do customers use Turt for content personalization

Turtl customers can choose from multiple methods to personalize content. Here are some  common use cases for each of them:

  • Self-service personalization via internal form
    Sales materials: Creating a personalized asset for a potential customer, showcasing their company name, logo, branding and sector specific content like case studies.
  • Batch personalization via file upload
    Whitepapers: Generating thousands of personalized whitepapers for prospects, including their names on the front cover and content relevant to their industry, for distribution across multiple channels.
  • Public personalization via audience form
    Product brochures: Prospects select their preferences (e.g., product type, brand, budget, location) and receive a customized asset presenting options that match their criteria, along with contact details of the nearest vendor.
  • Automated personalization using CRM data
    ABM: An account triggers a CRM signal that they’re engaging with content on a specific topic, leading to the automatic creation and delivery of a personalized document with relevant industry trends, case studies and testimonials.
  • Automated personalization using personalization API
    Digital brochure: A prospect submits a form expressing interest in a specific content topic; their data is sent to Turtl's API to generate a personalized document with relevant content matching their selected interests, which is then emailed to them.

What data can I use to personalize content in Turtl?

You can leverage firmographic data, CRM insights, behavioral signals, and uploaded account lists to create hyper-targeted content experiences. You can then use this data to personalize text, images, call-to-action buttons, charts, and even entire content flows. This ensures that every reader gets the most relevant and engaging experience.

How does content personalization impact engagement and conversion rates

Personalized content significantly boosts engagement, time spent reading, and conversion rates. Customers using Turtl’s personalization have seen 88% higher conversion rates (Telenet) and up to 567% more MQLs (Redstor), proving the power of delivering tailored experiences.

How does Turtl’s personalization compare to other platforms?

Unlike static, rule-based personalization, Turtl offers real-time AI-driven personalization that dynamically adapts to user behavior. 

How does Turtl measure the impact of personalization on ABM success?

Turtl tracks 1,251 behavioral signals per reading session, providing insights into engagement, content performance, and how personalized experiences influence pipeline and revenue.

GET MORE REVENUE FROM YOUR CONTENT

Schedule a demo with a Turtl expert to find out more about creating personalized content

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MORE ABOUT TURTL

4X INCREASE IN MEETINGS BOOKED

Using Turtl, Telenet and LeadFabric tapped into a new, pivotal market. Creating highly personalized Turtl Docs landed them 4x more meetings and 10x subscriptions.

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COMPLETE GUIDE TO B2B PERSONALIZATION

Want to win over B2B buyers? This guide shows you how to do personalization right, and get real results.

B2B personalization guide

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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PERSONALIZE YOUR CONTENT WITH DATA

When content gets personal, it stops being background noise and starts pulling its weight. With the right data, you’re not just publishing, you’re connecting, nudging, and converting. From signal to story to sale, we’ll show you how personalization turns curiosity into action.

Data-driven personalization