GET INSIGHTS TO IGNITE YOUR GROWTH

Turtl dashboards and automated reports reveal detailed insights to improve your content, inform sales conversations, and close more deals.

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Trusted by hundreds of companies worldwide

Document
Audience
Known reader
Benchmarks

Create content that performs

Track engagement across every piece of content to spot what resonates, and use AI to optimize your content to warm, convert, and retain more buyers.

Understand reader intent

Get to know your audience through every click, scroll, and interaction - so you can act with confidence at every step.

Turn data into deal fuel

Track how known readers engage with your content. Uncover interests, trigger smart follow-ups, and give sales the insight they need to close deals faster.

Compare performance against industry peers

Tap into 35B+ data points to see how your content really measures up. Turtl benchmarks reveal how you stack up against your industry and peers, highlighting where you’re winning, where you’re falling behind, and what to do to stay ahead.

TURN INSIGHTS INTO ACTION WITH CONTENT ANALYTICS

Set content objectives

Before you create your new Turtl Doc, outline some clear goals or objectives. What does this content need to achieve? It could be raising brand awareness, generating leads, or driving sales.

Select KPIs

Now that you’ve defined your primary objectives, it’s time to pick relevant, related key metrics. Maybe it’s average read time, sign-ups, shares, or bounce rate.

Turn data into action

Look at the data through the lens of your chosen objectives and metrics. Which sections of your content performed really well? Are there any patterns in topics, interactions, or layouts?

Stay ahead of the pack

Zooming out to see how your content compares to what else is on the market can be invaluable. Making sure your content hits the mark for your target audience will propel you towards your goals.

Identify optimizations

You might need to switch topics, shake up layouts, add more interactivity, or focus on different channels. Your recommendations should be specific, measurable, and achievable.

Drive better content performance

With Turtl Analytics, you can see what’s working, tweak what’s not, and turn insights into action, so every piece performs better. Keep track of what you learn, make smarter moves, and watch your revenue grow.

HOW CUSTOMERS WIN WITH CONTENT ANALYTICS

Less guesswork, more wins. Turtl helps B2B marketers know what drives impact - so they can do more of what works.

Case studies

550%

increase in marketing-attributed revenue

Revenue-driven content unlocks marketing opportunities, as Kantar saw with their increased focus on content since adopting Turtl.

60%

increase in lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

85%

win rate on proposals and bids

Peoplesafe used Turtl to achieve an 85% win rate on their bids and proposals using intent data and personalization to increase relevance for their prospects.