Welcome to Real Seekers After Truth. In this manifesto episode, we explore the origins of the podcast, why a photo from 1927 reshaped the modern world, and the choices facing B2B marketers today.
One ABM asset isn't enough for the whole buying committee
Every stakeholder in the room wants something different from the same asset. See the two-layer brief that turns one piece of content into a version built for each of them.
