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Peoplesafe x Turtl

Peoplesafe proves content ROI with an 85% win rate.

183%

longer dwell time

Audiences spend longer with content thanks to better formats and insight-driven topics. Boosted engagement boosts conversion rates.

 

33%

climb in engaged leads
Peoplesafe used intent signals from content to automate lead scoring. Better lead visibility moves hot prospects through the sales funnel faster.

85%

win rate
With interaction data and a unique layout, the Bids team crafted hyper-relevant, winning proposals. And more contracts mean more market share.

Peoplesafe proves content ROI with an 85% win rate

Designer overdependency, lacking analytics, and sluggish production stood in the way of Peoplesafe’s peak content performance. If they wanted to tap into content’s full potential, they needed a serious tech stack upgrade. 

When Marketing Campaigns Manager Russell Webb was introduced to Turtl, he knew it was the missing piece of their marketing puzzle.

A faulty content machine

Before Turtl, content operations were slow and served up few insights. 
Content bottlenecks
For brand protection, Peoplesafe’s one-man Design team handled all content requests. The issue? A hefty backlog slowed content output, which hindered time to revenue.
Market misrepresentation
With clunky navigation and minimal interactivity, PDFs weren’t what Peoplesafe’s audience wanted. Outdated formats understated their innovation, limiting market impact and growth.
Prospect blind spots
Limited content insights made it tough to decipher lead readiness. Spending time on lukewarm leads undermined Sales’ effectiveness - and impacted commercial outcomes.
Room-to-improve content production held Peoplesafe back. But with Turtl in the mix, content soon took a leading role in their revenue story.

Revenue content was the catalyst for growth.

Peoplesafe unclogged their content operations with an upgraded content platform - and awoke dormant growth. 

Democratized content production and optimized lead scoring resulted in accelerated sales cycles and more closed deals. 
Content leaves the building at lightning speed, and better results roll in faster.

Turtl’s hardcoded brand guidelines and easy-to-use editor let departments across Peoplesafe create on-brand content with confidence, no expert design skills needed. Bye-bye bottlenecks.

With a psychology-led format and interactive features, Peoplesafe produces content their audience wants to read - and for longer. More eyes on content means more opportunities to turn readers into leads.

Integrating Turtl with Pardot unlocked intent insights that built out Peoplesafe’s automated lead scoring model. Better lead quality and management bring sales performance up a level. 

 

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"We can see at a more granular level how leads are interacting with content, and it's moving people through the funnel a lot quicker."

Testimonials headshot Russell Webb

Russell Webb

Marketing Campaigns Manager, Peoplesafe

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Peoplesafe lifts engagement, transforms lead management, and ramps up win rates

Leaning into Turtl led to some impressive outcomes. 

183% longer dwell times: Modern, dynamic content gets more attention from audiences. And when engagement goes up, so does ROI. 

33% climb in engaged leads: Automated lead scoring means leads get handed off to Sales at boiling point, resulting in red-hot revenue growth. 

85% win rate: Hosting proposals in Turtl Docs gave the Bids team a (very) competitive edge. Modular content production helps them knock out Docs at scale, and keeps contracts rolling in.  

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Deep personalization is on the horizon for Peoplesafe

From industry-topping win rates to unprecedented content performance, Peoplesafe has seen the Turtl Effect in full swing. Now they’re eager for more. 

Next up on their content hitlist: ABM programs. Russell and the team have dipped their toe in the water with sector-specific campaigns - but Turtl’s deep personalization features are on their radar for the near future. 

Peoplesafe isn’t interested in incremental improvements; they’ve embraced a radical rethink of how content drives revenue.  
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"We use Turtl to create all our bids and tender documents. Our big team has a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry."

Testimonials headshot Russell Webb

Russell Webb

Marketing Campaigns Manager, Peoplesafe

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See what Turtl can do

Peoplesafe proved content ROI with an 85% win rate. Book a demo and find out what Turtl can do for yours.

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