DYNAMIC PERSONALIZATION

GENERIC CONTENT? NOT ANYMORE.

Personalize Turtl content for target accounts from the very first visit. No form fills. No manual effort. Just relevant content, powered by the intent data you already trust.

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Trusted by hundreds of companies worldwide

YOUR BEST PROSPECTS SEE GENERIC CONTENT

High-value accounts visit your content every day. But because they haven't filled in a form, they get the same generic experience as everyone else. That's the relevance gap, and it's costing you pipeline.
Forms kill readership
Forms kill readership

Gating content for personalization data means fewer people read it. You're trading reach for relevance, and losing both.

Manual doesnt scale
Manual doesn't scale

Building personalized versions of every asset for every account? That's a full-time job nobody has headcount for.

Generic = ignored
Generic = ignored

When content isn't relevant to the reader's context, engagement drops. And so does your ABM programme's ROI.

THE SHIFT

FROM STATIC CONTENT TO AUTOMATIC RELEVANCE

Without Dynamic Personalization

Every reader sees
the same thing

⚠ Generic messaging for all visitors

⚠ Form fills required to capture any account data

⚠ Manual, one-off personalization that doesn't scale

⚠ Anonymous visitors get zero tailoring

⚠ ABM investment without ABM-level relevance

With Turtl

Content adapts the
moment they land

✔ Account-specific messaging from the first visit

✔ No form fills, data comes from your intent provider

✔ Set rules once, Turtl personalises every future visitor

✔ Dynamic text, sections, and page rules per account

✔ Real ABM relevance at real scale

HOW IT WORKS

RELEVANT CONTENT IN FOUR STEPS, WITH NO DEV WORK

01
Connect

Plug in your 6sense or Demandbase API key, or use Turtl's built-in Demandbase credits. Get instant activation, with one simple connection.

02
Identify

When a visitor opens your Turtl content, we identify the account behind the visit in real time, even if the visitor stays anonymous.

03
Personalize

Turtl dynamically replaces text, swaps sections, and shows or hides content based on account data, from industry to revenue, buying stage, and more.

04
Analyze

See which accounts engaged with which personalized content. Connect to your CRM and tie personalized experiences directly to pipeline.

 

 

BUILT FOR ABM

PERSONALIZATION THAT SERVES
THE WHOLE FUNNEL

Dynamic Personalization works wherever your content does, from first touch to closed-won.

ABM campaigns

Show target accounts their own story

Replace generic headlines, case studies, and CTAs with account-specific messaging. A prospect from financial services sees finserv content,  automatically.

-> Turtl for ABM

Demand gen

Increase engagement without increasing friction

Stop gating content just to capture data. Let intent providers identify the account, and let Turtl make the content relevant, without a single form field.

-> Turtl for Demand Gen

Sales enablement

Arm sales with content that converts

When reps share Turtl content, it automatically adapts to the recipient's account. Every piece feels like it was made just for them.

-> Turtl for Sales

Content at scale

One asset. Hundreds of versions.

Set your personalization rules once. Turtl handles the rest, generating relevant experiences for every visitor from every account.

-> Content personalization
Works with the intent data provider you already trust.

FREQUENTLY ASKED QUESTIONS

How does dynamic personalization work for anonymous visitors?

When someone opens your Turtl content, we identify their account via reverse IP lookup using 6sense or Demandbase. Turtl then applies personalization rules based on that account's data (e.g. industry, revenue, buying stage) before the page finishes loading.

What exactly can be personalized?

Text, images, entire sections, and page visibility rules. You can swap headlines, show industry-specific case studies, hide irrelevant content blocks, or tailor CTAs; all based on the account data your intent provider returns.

What happens if a visitor declines cookies?

If a user declines cookies, Turtl falls back to server-side identification. If the account still can't be resolved, the visitor sees your default content, which is the version you set as the baseline in the personalization form.

Does this work on Turtl content embedded on my website?

Yes, Dynamic Personalization works on both hosted Turtl content and Turtl content embedded on your own site.

Do I need to build separate versions of every asset?

No, you don't need to build separate content assets. You set your personalization rules once, and Turtl dynamically generates the right version for every visitor from every account. One asset, hundreds of variations, zero manual effort.

Relevant content, for every account, at every visit.

See Dynamic Personalization in action. Book a demo and we'll show you how it works with your content and your ABM stack.

Book a demo with a Turtl expert
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