Platform
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HOW TO CLOSE THE GAP BETWEEN CONTENT AND REVENUE

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Use Cases
Teams
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550% INCREASE IN REVENUE

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Revenue, The Turtl Way
Turtl in the wild
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85% WIN RATE ON PROPOSALS

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COMPANY
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80X CTA ENGAGEMENT

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GET INSIGHTS TO IGNITE YOUR GROWTH

Turtl dashboards and automated reports reveal detailed insights to improve your content, inform sales conversations, and close more deals.

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Trusted by hundreds of companies worldwide
Analytics - Audience

ALL YOUR BUYER SIGNALS. ONE CLEAR STORY.

Go beyond basic metrics. Turtl Analytics delivers real-time, actionable insights powered by 1,251 behavioral signals - so you can track engagement, optimize performance, and prove revenue impact.

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HOW CUSTOMERS WIN WITH CONTENT ANALYTICS

Less guesswork, more wins. Turtl helps B2B marketers know what drives impact - so they can do more of what works.

Case studies

440%

increase in marketing-attributed revenue

Revenue-driven content unlocks marketing opportunities, as Kantar saw with their increased focus on content since adopting Turtl. 

60%

increase in lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

85%

win rate on proposals and bids

Peoplesafe used Turtl to achieve an 85% win rate on their bids and proposals using intent data and personalization to increase relevance for their prospects. 

TRACK, MEASURE, AND REFINE WITH REAL-TIME ANALYTICS

See what’s working, spot opportunities, and drive smarter decisions across the buyer journey.

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CREATE CONTENT THAT PERFORMS

Track engagement across every Doc to spot what resonates, and optimize your content to warm, convert, and retain more buyers.

Analytics - Audience

UNDERSTAND READER INTENT

Get to know your audience through every click, scroll, and interaction - so you can act with confidence at every step.

Analytics - Known reader

TURN DATA INTO DEAL FUEL

Track how known readers engage with your content. Uncover interests, trigger smart follow-ups, and give sales the insight they need to close deals faster.

Analytics - Benchmarks

COMPARE PERFORMANCE AGAINST INDUSTRY PEERS

Tap into 35B+ data points to see how your content really measures up. Turtl benchmarks reveal how you stack up against your industry and peers, highlighting where you’re winning, where you’re falling behind, and what to do to stay ahead.

HOW TO TURN INSIGHTS INTO
ACTION WITH CONTENT ANALYTICS

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Set content objectives

Before you create your new Turtl Doc, outline some clear goals or objectives. What does this content need to achieve? It could be raising brand awareness, generating leads, or driving sales.

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Select KPIs

Now that you’ve defined your primary objectives, it’s time to pick relevant, related key metrics. Maybe it’s average read time, sign-ups, shares, or bounce rate.

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Turn data into action

Look at the data through the lens of your chosen objectives and metrics. Which sections of your content performed really well? Are there any patterns in topics, interactions, or layouts?

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Stay ahead of the pack

Zooming out to see how your content compares to what else is on the market can be invaluable. Making sure your content hits the mark for your target audience will propel you towards your goals.

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Identify optimizations

You might need to switch topics, shake up layouts, add more interactivity, or focus on different channels. Your recommendations should be specific, measurable, and achievable.

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Drive better content performance

With Turtl Analytics, you can see what’s working, tweak what’s not, and turn insights into action, so every piece performs better. Keep track of what you learn, make smarter moves, and watch your revenue grow.

WHAT OUR CUSTOMERS SAY

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Testimonials headshot Jordan Kologe
Jordan Kologe Senior Product Marketing Manager, Veeva

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

EVERYTHING YOU NEED TO KNOW ABOUT TURTL ANALYTICS

How does Turtl measure content performance beyond traditional engagement metrics?

Turtl captures 1,251 behavioral signals per session, providing deep insights into how your audience interacts with your content. Instead of just clicks and downloads, Turtl tracks read time, chapter engagement, and drop-off points to help marketers optimize content for conversions and revenue impact​.

How does the Turtl format improve engagement?

By using an immersive, digital format packed with interactive elements like video, audio, quizzes, and animations, Turtl keeps readers hooked 10x longer than PDFs, so your content works harder and converts better​.

Can Turtl show the direct impact of content on revenue?

Yes, Turtl connects content engagement data to pipeline and revenue impact, helping marketers prove ROI. Its analytics dashboard provides insights into which assets drive influence and source pipeline, and accelerate deal velocity and win rates, allowing teams to optimize investments​​.

Does Turtl integrate with CRMs and marketing automation platforms?

Absolutely. Turtl integrates deeply with Salesforce, HubSpot, Marketo, and other systems, allowing businesses to sync content engagement data with lead scoring, sales follow-ups, and personalized outreach efforts. This ensures marketing and sales alignment for better conversion rates​.

What makes Turtl’s analytics different from other content platforms?

Unlike traditional content platforms that focus on basic engagement metrics (e.g., clicks, page views), Turtl provides structured, actionable insights. It surfaces audience intent signals, enables A/B testing, and offers AI-driven content optimization recommendations to maximize pipeline and revenue​.

How can sales teams use Turtl’s analytics to close deals faster?

Turtl’s analytics help sales teams identify high-intent prospects by tracking individual engagement with sales collateral, proposals, and product overviews. Reps can see exactly which sections resonate most and use these insights to personalize follow-ups, improving win rates and deal velocity​.

Can Turtl provide benchmarks to compare content performance?

Yes, Turtl allows you to compare your content’s performance against industry and top performance benchmarks from over 400 enterprises. With insights gathered from billions of data points, Turtl provides contextual performance comparisons, helping you understand how your engagement rates, read times, and conversion metrics stack up against similar companies. This enables you to refine your strategy and optimize content for maximum revenue impact​.

Turn insights into revenue

Schedule a demo with a Turtl expert to find out more about creating and optimizing your content for real business impact.

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MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

TIPS TO DRIVE CONVERSIONS

Make your content a powerful conversion tool with these 11 data-driven tips.

Data-driven content marketing

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

CONTENT MARKETING ROI

Discover how to measure content ROI and prove its impact before the C-suite comes knocking.

How to measure content performance