ACCOUNT REVEAL

NO MORE STRANGERS

See which target accounts are engaging with your content, and connect that activity directly to pipeline. No complex CRM setup, no guesswork.

Book a demo See how it works
Trusted by hundreds of companies worldwide
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Marketers are flying blind on content ROI

Most content engagement is anonymous. That doesn't mean it's invisible.

Content consumes  around 40% of the marketing budget, but because most engagement is anonymous and form fills are low, your CRM attribution is weak.

The result? You know your content matters, you just can't show how or why. Your budgets shrink and revenue conversations start happening without you.

Account Reveal changes that. 

HOW IT WORKS

FROM ANONYMOUS VISIT TO REVENUE INSIGHT IN FOUR STEPS

01
Connect

Use Turtl's built-in Demandbase credits, or link your existing Demandbase or 6sense account. With one toggle, you're ready to get going.

02
Identify

When a visitor opens your Turtl content, we instantly identify the account behind the visit, even if they stay anonymous.

03
Score

Turtl aggregates engagement signals across visitors from the same account and categorizes them as Hot, Warm, or Cold.

04
Attribute

Connect your CRM to see which content is influencing your pipeline. Turtl ties account engagement directly to your deals, proving real-world ROI.

 

 

WHAT YOU GET

REVENUE ATTRIBUTION THAT
ACTUALLY WORKS

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Reverse IP identification

Instantly reveal the account behind every anonymous visit. No form fills, no cookies, no friction for the visitor.

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Buying group detection

See when multiple people from the same account are engaging with your content. A buying committee forming in real time.

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Intent scoring

Automated Hot, Warm or Cold ratings based on real engagement so you will know exactly which accounts to prioritize.

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Target account mapping

Automatically identify if a visitor matches your ICP and map their engagement to their current buying stage using your own Demandbase or 6sense data.

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Revenue attribution

Connect to your CRM and link content engagement to deal data. You'll finally be able to answer the question: "Did our content help close that deal?"

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Account-level dashboards

A consolidated view of which target accounts are engaging now, what content they're reading, and which topics they care about most.

WHY IT MATTERS

STOP DEFENDING CONTENT, START PROVING IT.

Prove ROI with real data

Clear, defensible evidence that content drives pipeline and revenue. Walk into budget conversations with numbers, not narratives.

Protect and grow your budget

When you can show what works, you stop cutting and start investing. Give your CFO the data they've been asking for.

 

Spot hot accounts in real time

Know when a target account is reading your content right now. Hand Sales a warm lead with context, not a cold list.

Align with leadership and Sales

A shared, trusted view of how marketing activity contributes to revenue. One narrative. No more "trust me, it's working."

Works with the tools you already use

FREQUENTLY ASKED QUESTIONS

How does Account Reveal identify visitors without a form fill?

To identify accounts, Turtl uses reverse IP lookup through Demandbase or 6sense. It reveals the company, not the individual person, so there's no reliance on cookies or form submissions.

Do I need my own Demandbase or 6sense account?

Not necessarily. You can connect your existing Demandbase or 6sense account, or use Turtl's built-in Demandbase credits depending on your plan. 

What happens if an account can't be identified?

If a visitor's IP can't be resolved, for example, they're on a generic public Wi-Fi network, Turtl still captures engagement data in your dashboards. The visit just won't be attributed to a specific account.

How does revenue attribution work?

Turtl connects to your CRM and links account-level content engagement to deal data. You can see which target accounts interacted with which content, and whether that activity influenced pipeline.

What's the difference between Account Reveal and traditional CRM attribution?

Traditional attribution requires complex CRM/MAP setups, form fills, and identity tracking, and still only captures about 1% of your audience. Account Reveal works on anonymous traffic from day one, with no technical setup required.

Content drives revenue, let's prove it together.

Find out which accounts your content is really influencing and finally have the numbers to prove it.

Book a demo with a Turtl expert
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