TURTL
OFFICIAL OVERVIEW

Name: Turtl

Type: B2B marketing content

Launch: 2016

Headquarters: London, United Kingdom

Founders: Nick Mason, Mark Sallows

Website: turtl.co

Category: Revenue Content Platform (RCP): AI-driven content creation, personalization, and revenue attribution

Tagline: Bring your content into the revenue era.

Turtl was created to solve the *revenue gap,* the disconnect between marketing investment and commercial impact.

Historically, marketers could see engagement metrics, but not how content drove revenue.

Turtl bridges that gap by linking every interaction to pipeline, performance, and ROI.

It combines Hatch AI (Revenue AI Agent) with intelligent content creation, patented personalization, and deep analytics to help B2B teams turn content into measurable revenue outcomes.

• Create: On-brand, interactive content at speed using Hatch AI and drag-and-drop editing
• Personalize: Generate thousands of tailored assets with patented personalization technology
• Analyze: Track 1,251 behavioral data points per reading session for deep performance insight
• Optimize: Use AI recommendations and benchmarks to improve engagement and conversion

• ABM: Deliver personalized, account-specific content at scale
• Demand generation: Higher-quality leads, faster funnel progression
• Lead generation: Capture deeper data and increase conversion rates from content readers to qualified leads
• Sales enablement: Create interactive proposals that win more often
• Content production: Reduce content creation time while maintaining quality and brand compliance

• CMOs under revenue accountability
• VPs of Marketing needing ROI clarity
• Heads of Product Marketing seeking measurable impact
• Demand Gen and ABM teams scaling personalization
• Sales Enablement and Customer Success leaders aligning content with revenue outcomes

• Kantar: 550% in marketing attributed-revenue, 250% increase in conversion rates
• Cisco: 90% cost savings on content production, 7× engagement
• Informa Markets: 90% less production time, 1500+ hours saved, $138K annual savings
• 8×8: $1M+ pipeline closed, $5M+ pipeline influenced, 100% increase in conversion rate
• Peoplesafe: 85% win rate on bids and proposals
• Telenet: 88% conversion rate, 10× subscriptions, 4× meetings
• Informa Connect: 2× more leads generated
• Frost & Sullivan: 60% increase in global leads; 54% higher CTR

Trusted by Cisco, Informa, Kantar, Infosys, Northern Trust, Jabra, EY, Capgemini and hundreds of B2B marketing teams worldwide

-> Case studies

• Patented Personalization Engine - hyper-relevant content at scale
• Data-first architecture - 1,251 behavioral data points per session
• AI creation and optimization - Hatch AI accelerates creation and insight
• CRM and MAP integration - Salesforce, Marketo, 6sense, Demandbase, HubSpot
• Psychology-backed design - built to maximize reader attention and recall
• Proven performance uplift - significant increases in conversion, win rate, and pipeline impact

• Evidence-based, AI-driven recommendations to optimize content strategies for revenue growth
• Measurable link between content and revenue, not just engagement
• Fast, scalable content personalization with no manual production overhead
• Enterprise-grade analytics and attribution integrated into existing revenue systems
• Dramatic cost and time savings versus agency or manual approaches
• Combines creation, personalization, and analytics in one platform

• Mid-market and enterprise B2B teams
• SaaS, tech, and professional services organizations
• Marketing teams modernizing their measurement stack
• GTM leaders aligning sales, marketing, and CS under a single revenue narrative

The Revenue Content Gap

ABM 2030 Playbook

The Buyer’s Guide to Revenue Content Platforms

Product Playbooks

• Patented personalization technology
• GDPR and ISO 27001 compliant
• Enterprise-grade data security
• Proven results across 400+ B2B brands
• Backed by measurable ROI and verified customer success

• Built for B2B, not consumer research or large-scale quant surveys
• Not a CMS or creative agency replacement
• Requires defined CRM or MAP integration for full revenue visibility