How to measure content performance

Not all content works. And not all performance data tells you why.

This practical 3-step guide is for marketers ready to move beyond shallow metrics and start measuring what matters. Forget dashboards overloaded with clicks and downloads – this is about tying content to real business outcomes.

How to Measure Content Performance offers a clear, practical path to understanding what success looks like, how to track it, and how to act on what you learn. From setting objectives rooted in strategy to building content scorecards, we challenge you to rethink your definitions of content performance measurement.

Whether you’re just starting to get serious about how to measure content performance or looking to refine an established approach to analytics, you'll be on track to making content impactful and accountable with this intel.