PAPERFLITE VS TURTL
Which platform drives
more revenue?
Turtl is the best choice for revenue-driven content. Our platform helps you create, personalize and optimize your content to drive more pipeline and revenue.

WHY THE BEST MARKETERS CHOOSE TURTL OVER PAPERFLITE
Paperflite organizes content. Turtl makes it drive revenue.
While Paperflite focuses on tracking and distribution, Turtl turns content into a revenue engine with AI-powered personalization, deep behavioral insights, and revenue attribution—ensuring every piece fuels pipeline growth.
Turtl 🐢
Focus
Makes every piece of content a revenue driver
How?
Personalization at scale, revenue insights, actionable AI-powered optimizations
Paperflite 🚨
Focus
Content management
How?
Content asset management, microsites and interactive content pages
TURTL VS PAPERFLITE FEATURE COMPARISON
Features |
Turtl |
Paperflite |
Content Creation |
Fully interactive, psychology-backed content across the buyer journey |
Content repository with limited creation or interactive capabilities |
Personalization |
Deep personalization engine that delivers thousands of unique, relevant content experiences at scale |
Basic personalization based on content tagging and recommendations |
Engagement Insights |
Captures 1,251 behavioral events per reading session to surface deep insights |
Basic analytics on content views, shares and downloads |
Revenue Impact Tracking |
Pipeline & revenue-influenced reporting to prove content ROI |
Tracks content engagement but lacks direct revenue insights |
Sales & Marketing alignment |
Deep CRM/MAP integrations to help sales teams prioritize high-intent leads |
Primarily a content management and distribution tool with sales enablement features |
Content Optimization |
AI-driven recommendations to improve content impact based on real engagement data |
No automated optimization suggestions based on performance data |
WHY TURTL WINS
If you're serious about closing the revenue gap, Turtl is the only choice. While Paperflite focuses on content management, Turtl helps you create, personalize, analyze, and optimize content for revenue growth.
From content storage to revenue growth
Paperflite helps teams organize and distribute content, but it stops short of showing real business impact. Turtl ensures that every interaction is tied to revenue growth, giving marketing and sales teams clear insights into content effectiveness.
Personalization that drives pipeline
Turtl’s patented personalization engine allows you to create thousands of unique content experiences at scale. Paperflite offers tagging-based content recommendations but lacks deep, data-driven personalization to convert prospects effectively.
Data-driven decisions
Turtl doesn’t just track content consumption—it reveals intent. With over 1,251 behavioral signals per session, Turtl helps businesses understand what truly influences conversions. Paperflite provides engagement metrics, but lacks the depth needed for optimizing revenue impact.
Content experience that drives action
Turtl’s format is scientifically designed to improve retention, engagement, and action. Instead of simple document tracking, Turtl delivers interactive reading experiences that captivate audiences and guide them through the buyer journey.


REVENUE CONTENT WORKS
See how Turtl is helping marketers turn content into revenue gold. Our clients aren’t just creating content, they're closing the revenue gap, scaling pipeline, and driving measurable business impact.
Can Paperflite do that?
567%
increase in marketing qualified leads
Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.

REVENUE CONTENT IN THE WILD
The old way of doing content isn’t cutting it anymore, and more content isn’t the answer. More strategic content is.
See what top marketers are creating with Turtl.
STOP COUNTING CLICKS. START REVVING UP REVENUE.
WHAT OUR CUSTOMERS SAY
Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.
Lauren Fitzgerald
Senior Strategist, Nielsen
As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.
Catherine Dogra
Business Lead, Informa Connect
We have reduced the production time of content by weeks, if not months.
Kay Armstrong
Global Marketing Director, Cisco
Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!
Laetitia Catta
Head of Content Marketing, Cegid
We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.
Liam McGrory
Marketing Director, Willis Towers Watson
Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.
JeeYoung Wenglikowski
Senior Global Marketing Manager, KellyOCG
The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.
Jane Ha
Senior Marketing Manager, Kantar Worldpanel
With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.
Russell Webb
Marketing Campaigns Manager, Peoplesafe
MORE ABOUT TURTL
OVER 85% WIN RATE ON PROPOSALS
Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.
CLOSE THE REVENUE GAP
Discover how to solve the biggest problem impacting your marketing performance and pipeline.
550% INCREASE IN REVENUE
See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.
WHAT IS REVENUE CONTENT?
Learn how to build a bridge between your marketing and return on investment.