TURTL VS PAPERFLITE

    THE PERFORMANCE DRIVEN ALTERNATIVE TO PAPERFLITE

    If you’re focused on performance, Turtl is about to become your favorite tool. This content performance platform is designed to elevate reader engagement with your content. Plus, it takes things a step further by helping you pinpoint which readers are likely ready to make a purchase based on their interactions with what you’ve created.

    Content management vs innovative creation

    Paperflite, Showpad, and Seismic: Paperflite is primarily focused on content management. Similar to Showpad and Seismic, Paperflite’s top use case is to help sales teams easily access relevant content. In 2022, Paperflite launched Cleverstory to help sales and marketing teams create content as scrolling web pages.

    Turtl has been changing the way we create online documents since 2015. And it’s not just about creating great-looking interactive content (which you can totally do!), it’s about how that great-looking content performs.

    Bridging the gap

    Turtl bridges the gap that so many businesses often fall into. It provides sales and marketing teams with the data and insights they need to understand their audience and the effectiveness of their content.

    So, if you’re looking for a solution to help with managing your content, then you might want to consider the Paperflites, Showpads, and Seismics of the tech world. But, if you’re on the hunt for an interactive content creation platform (and content marketing is big for your business), Turtl might be just the tool for you.

    Proven engagement

    We’ve done the research. Turtl is proven to improve reader engagement. More reads = more leads. And with the data you need to figure out who’s ready to buy, you can grow your pipeline and generate more revenue.

    Want to know more? Keep reading! We want to help you make the right decision when it comes to choosing your content creation platform. (It’s in everyone’s best interest that it’s a good fit!)

    Making the right decision

    Paperflite offers Cleverstory as an extra feature for teams creating sales content (think: proposals, pitch decks, brochures). The tool makes it easy to create web pages with blocks of content and some dynamic elements.

    The problem is, scrolling web pages aren’t optimized for long-form content. Readers can easily get lost without obvious navigation and are more likely to suffer from “scroll fatigue.” Without opportunities to interact with the content, readers lose interest pretty quickly.

    That is, unless your content format is rooted in psychology. And, more specifically, the principles of how the reading brain works.

    Increase content performance 1 + Hyper-personalization 4 micro UI

    THE TURTL DIFFERENCE

    Independent studies found that Turtl Docs increase reader engagement by 10x when compared to the PDF and 2.2x that of a web page.

    Turtl has amassed 30+ billion data points from thousands of online documents, so we can honestly say that we know what “good” looks like.

    We know what works to drive reader engagement and better content performance. From converting your PDFs to generating layouts and providing data-driven recommendations, our platform has been built to put performance at the heart of your digital documents.

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    What matters more to you: how you manage your content, or how well it actually performs out there?

    TL;DR
    How Turtl compares to Paperflite

    • Create content that looks great AND performs

    • Turtl is a tool for everyone – not just designers

    • Format with marketing psychology built-in

    • Proven to improve reader engagement

    • Industry-leading analytics with actionable insights

    • Industry and company level content benchmarks

    • In-app optimization recommendations driven by big data

    • Deep personalization, at scale

    • Capture every opportunity with flexible gating options

    HOW GTM TEAMS USE TURTL

    Content production icon
    Content production

    Create the right content, for the right audience, at the right moment in the buyer journey. Buyers expect more from content, and they should. With Turtl, teams create revenue driving content, faster, with no design or code required.

    Demand generation icon
    Demand generation
    To build a compelling revenue story, you need content that generates demand and captures it throughout your entire funnel. With Turtl, you can create dynamic content, personalize the experience, and accelerate revenue growth using automated analytics and evidence-based recommendations.
    Lead generation icon
    Lead generation
    Teams like yours are achieving scalable success by generating an increasing number of leads through the creation of personalized, high-impact content tailored to different stages of the buyer journey. More engagement = more leads, it’s that simple.
    gtm1
    ABM
    Cut down the time your team needs to develop hyper-personalized ABM campaigns at scale. Easily create content, apply deep personalization, and go further by generating flywheels of intent data to accelerate sales, turning your content into revenue.
    Sales enablement icon
    Sales enablement
    Sales teams need to be efficient, and need the right tools to feel, and be, empowered. With revenue-driven sales collateral, enriched with audience data and applied at scale, sales teams shorten their sales cycles, see increased win rates and close more deals.

    WHAT OUR CUSTOMERS SAY

    Testimonials headshot Jane Ha

    "Our conversation rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business."

    Jane Ha Senior Marketing Manager, Kantar Worldpanel
    Testimonials headshot Gareth Scragg

    “We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.”

    Gareth Scragg Marketing Director, Leading Edge Forum
    Testimonials headshot Russell Webb

    "We have a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry."

    Russell Webb Marketing Campaigns Manager, Peoplesafe
    Testimonials headshot Kay Armstrong

    “We have reduced the production time of content by weeks, if not months.”

    Jane Ha Global Marketing Director, Cisco

    THE NUMBERS DON'T LIE

    See our impact

    90%

    faster production times

    Empowered teams can create ANY revenue content in a fraction of the time. Use AI accelerated content creation workflows to quickly and easily create a range of high quality, revenue driving content.

    80x

    increase in CTA conversion

    Using revenue content to power your sales enablement can have a seismic impact. Lexus used Turtl to create a dynamic, multi-media content experience that drove an 80x increase in their call-to-action conversion. 

    37%

    conversion from reader to lead

    Using Turtl increases conversion of your content assets. Kantar saw a 37% conversion rate from content to lead by switching to our platform.

    TURN YOUR CONTENT INTO DOLLARS

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    MORE ABOUT TURTL

    OVER 85% WIN RATE ON PROPOSALS

    Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

    Learn how

    CLOSE THE REVENUE GAP

    Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

    Read me

    550% INCREASE IN REVENUE

    See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

    See how

    WHAT IS REVENUE CONTENT?

    Learn how to build a bridge between your marketing and return on investment. 

    Learn more